ActiveCampaign vs Kit on price
ActiveCampaign is cheaper up to 5,000 subscribers; from 10,000, Kit is. ActiveCampaign publishes no price at 100,000 subscribers. At 10,000 subscribers ActiveCampaign costs $149 a month (billed yearly) and Kit $139, $120 a year apart. Prices are for emailing the list 4 times a month on the cheapest plan that allows it.
| Subscribers | ActiveCampaign | Kit | Difference a year |
|---|---|---|---|
| 500 | $15* Starter | $39 Creator | $288 |
| 1,000 | $15* Starter | $39 Creator | $288 |
| 2,500 | $39* Starter | $59 Creator | $240 |
| 5,000 | $79* Starter | $89 Creator | $120 |
| 10,000 | $149* Starter | $139 Creator | $120 |
| 25,000 | $389* Plus | $199 Creator | $2,280 |
| 50,000 | $609* Plus | $379 Creator | $2,760 |
| 100,000 | No published price | $679 Creator | – |
Cheapest plan on each for emailing the list 4 times a month, monthly billing; bold marks the cheaper. * Only yearly billing is listed.
What the numbers say
- The gap is widest at 50,000 subscribers: Kit costs $379 a month, 38% less than ActiveCampaign's $609 (billed yearly).
- Growing from 1,000 to 10,000 subscribers takes ActiveCampaign from $15 to $149 a month (9.9 times as much) and Kit from $39 to $139 (3.6 times).
- Sending daily instead of weekly to 10,000 subscribers: ActiveCampaign has no published plan that allows it (weekly costs $149); Kit stays at $139.
- Paying yearly at 10,000 subscribers: ActiveCampaign is billed yearly only ($149 a month); Kit drops from $139 to $116 a month (17% off).
- Only Kit has a free plan, up to 10,000 subscribers.
If you send more often
At 10,000 subscribers, plans that cap monthly emails drop out as you send more:
| Sending | ActiveCampaign | Kit |
|---|---|---|
| Weekly (4 a month) | $149* Starter | $139 Creator |
| Twice a week (8 a month) | $149* Starter | $139 Creator |
| Three times a week (12 a month) | $375* Pro | $139 Creator |
| Daily (30 a month) | No plan allows it | $139 Creator |
Sending limits and free plans
- ActiveCampaign: Monthly emails are capped at 10× the list on Starter, 10× on Plus, 12× on Pro and 15× on Enterprise. Free plan: No free plan, only a 14-day free trial. ActiveCampaign's page shows yearly billing only, and above 50,000 contacts it asks you to talk to sales.
- Kit: Every plan sends without limits. Free plan: free up to 10,000 subscribers (no automations or sequences; Kit branding).
Price your own list on all 11 platforms, or see the cheapest platform at every list size.
Prices checked against each platform's own pricing page on .