The cheapest autoresponder for your list
An autoresponder is an automated email sequence, like a welcome series that starts when someone subscribes. All 25 paid plans we price on 11 platforms include one, and 9 of them set a limit. The cheapest costs $15 a month on Sender Standard and ActiveCampaign Starter (billed yearly) at 1,000 subscribers, and $69 a month on Sender Standard at 10,000.
Cheapest plan with automations at each list size
| Subscribers | Cheapest | Next cheapest | Free plan |
|---|---|---|---|
| 500 | Moosend $9 Pro: included | Sender $9 Standard: included | Sender, Brevo |
| 1,000 | Sender $15 Standard: included | ActiveCampaign $15* Starter: 5 actions per automation | Sender, Brevo |
| 2,500 | Sender $27 Standard: included | Moosend $32 Pro: included | Sender |
| 5,000 | Sender $39 Standard: included | Moosend $48 Pro: included | None |
| 10,000 | Sender $69 Standard: included | Flodesk $72 Lite: 1 workflow | None |
| 25,000 | Brevo $139 Standard: unlimited | Sender $149 Standard: included | None |
| 50,000 | Brevo $249 Standard: unlimited | Sender $259 Standard: included | None |
| 100,000 | Sender $389 Standard: included | Brevo $429 Standard: unlimited | None |
Each platform's cheapest paid plan that includes automated sequences, emailing the list 4 times a month, monthly billing; * only sold with yearly billing. Under each price, the plan and its automation limit in the platform's own words.
At 2,500, 5,000, 10,000 and 25,000 subscribers the cheapest plan overall is Brevo Starter, but its automations are “Limited to 2,000 contacts”, so it can't run a sequence for the whole list and the table leaves it out there.
Autoresponders on free plans
| Platform | Free up to | Automations |
|---|---|---|
| Brevo | 100,000 | Limited to 2,000 contacts |
| Sender | 2,500 | Included |
| MailerLite | 250 | 3 automations |
| Klaviyo | 250 | Included |
| Kit | 10,000 | None |
| beehiiv | 2,500 | None |
| Mailchimp | 250 | None |
The other 4 platforms:
- ActiveCampaign: No free plan, only a 14-day free trial.
- Moosend: No free plan, only a 30-day free trial.
- AWeber: AWeber links to a free signup, but its pricing page lists no free plan or limits, so we don't include one.
- Flodesk: Flodesk's free plan can't send email; it covers forms and landing pages only.
What each platform's page says
Platforms call autoresponders automations, sequences, flows or workflows. Here is each plan in the platform's own words.
Kit
- Free: none. “Automated email sequences” shows “-”
- Creator: unlimited. “Unlimited email sequences”
- Pro: unlimited. “Visual automation builder” shows “Unlimited”
Source: kit.com/pricing
MailerLite
- Free: 3 automations. “3 automations”
- Comfort: 50 automations. “50 automations”
- Power: unlimited. “Unlimited automations”
Source: mailerlite.com/pricing
beehiiv
- Free: none. “Live custom automations” shows “—”
- Lite: 10 automations. “Live custom automations” shows “10”
- Pro: unlimited. “Live custom automations” shows “Unlimited”
Source: beehiiv.com/pricing
Mailchimp
- Free: none. “Marketing Automation Flows is only available on paid plans.”
- Essentials: up to 4 flow steps. “Up to 4 flow steps”
- Standard: up to 200 flows. “Up to 200 flows”
- Premium: up to 200 flows. “Up to 200 flows”
Source: mailchimp.com/integrations/shopify-mailchimp, mailchimp.com/pricing/marketing/compare-plans
ActiveCampaign
- Starter: 5 actions per automation. “5 actions per automation”
- Plus: unlimited. “Unlimited automation actions”
- Pro: unlimited. “Unlimited automation actions”
- Enterprise: unlimited. “Unlimited automation actions”
Source: activecampaign.com/pricing
Moosend
- Pro: included. “Marketing Automation Workflows” shows “✓”
Source: moosend.com/pricing
Sender
- Free: included. “Email automation”
- Standard: included. “Email Automation” shows “Yes”
- Professional: included. “Advanced automation”
Source: sender.net/pricing
AWeber
- Lite: 3 automations. “3 Email automations”
- Plus: unlimited. “Unlimited email automations”
Source: aweber.com/pricing.htm
Klaviyo
- Free: included. “use the drag-and-drop email/SMS editors and build automations”
- Email: included. “Reach your customers with personalized email campaigns and automated flows.”
Source: klaviyo.com/pricing
Brevo
- Free: limited to 2,000 contacts. “Multichannel marketing automation” shows “Limited to 2,000 contacts”
- Starter: limited to 2,000 contacts. “Multichannel marketing automation” shows “Limited to 2,000 contacts”
- Standard: unlimited. “Multichannel marketing automation” shows “Unlimited”
- Professional: unlimited. “Multichannel marketing automation” shows “Unlimited”
Flodesk
- Lite: 1 workflow. “Limited to 1 workflow automation and 25,000 subscribers.”
- Pro: unlimited. “Unlimited workflows”
- Everything: unlimited. “Everything in Pro, plus:”
Source: flodesk.com/pricing
Quick answers
What is the cheapest autoresponder?
At 1,000 subscribers it costs $15 a month on Sender Standard and ActiveCampaign Starter (billed yearly); at 10,000, $69 a month on Sender Standard. That's emailing the list 4 times a month, monthly billing.
Is there a free autoresponder?
Yes, on 4 free plans: Brevo (free up to 100,000 subscribers; automations limited to 2,000 contacts), Sender (free up to 2,500 subscribers; automations included), MailerLite (free up to 250 subscribers; 3 automations) and Klaviyo (free up to 250 subscribers; automations included).
Does Kit's free plan include autoresponders?
No: “Automated email sequences” shows “-” for the free plan (kit.com/pricing). The cheapest Kit plan with automations, Creator, costs $39 a month at 1,000 subscribers.
Does beehiiv's free plan include autoresponders?
No: “Live custom automations” shows “—” for the free plan (beehiiv.com/pricing). The cheapest beehiiv plan with automations, Lite, costs $59 a month at 1,000 subscribers.
Does Mailchimp's free plan include autoresponders?
No: “Marketing Automation Flows is only available on paid plans.” (mailchimp.com/integrations/shopify-mailchimp). The cheapest Mailchimp plan with automations, Essentials, costs $26.50 a month at 1,000 subscribers.
Compare the free plans on everything else, price your own list on every platform, or see what email marketing for a Shopify store costs.
Prices checked against each platform's own pricing page on .
Plan features checked against each platform's own pages on .