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Free email marketing plans
6 of the 9 platforms we track have a free plan. They differ most in how many subscribers they allow and what they leave out.
| Platform | Subscribers | Limits |
|---|---|---|
| Kit | up to 10,000 | no automations or sequences; Kit branding |
| beehiiv | up to 2,500 | no automations; beehiiv branding |
| Sender | up to 2,500 | 15,000 emails a month, Sender branding |
| MailerLite | up to 250 | 2,500 emails a month, 3 automations |
| Mailchimp | up to 250 | 500 emails a month, no automation flows |
| Klaviyo | up to 250 | 500 emails a month, Klaviyo logo |
No free plan: ActiveCampaign, Moosend, AWeber. Most of these offer a trial instead.
When free stops being enough
The usual reasons to pay are automations (welcome sequences, tagging), removing the platform's branding, and growing past the subscriber limit. When you get there, the calculator shows what each paid plan costs for your list.
Prices checked against each platform's own pricing page on .