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What will your email list cost?

Email platforms price by list size, and some cap how often you can send. Tell us both and see every platform's price.

Cheapest: Sender at $39 a month. Most expensive: beehiiv at $109.

1. Sender$39/moStandard plan (up to 5,000 tier)
2. Moosend$48/moPro plan (5,000 tier)
3. MailerLite$49/moComfort plan (up to 5,000 tier)
4. AWeber$60/moLite plan (2,501-5,000 tier)
5. Mailchimp$75/moEssentials plan (2,501-5,000 tier)
6. ActiveCampaign$79/moStarter plan (5,000 tier), annual billing only
7. Kit$89/moCreator plan (5,000 subscribers tier)
8. Klaviyo$100/moEmail plan (5,000 active profiles tier)
9. beehiiv$109/moLite plan (5,000 subscribers tier)

Free at this size: Kit (up to 10,000 subscribers; no automations or sequences; Kit branding).

Each platform's cheapest paid plan at your list size. Plans also differ in automations, templates and support. See the free plans and the methodology.

What moves the price

• List size sets the tier everywhere. Going from 5,000 to 25,000 subscribers multiplies the price by 1.8 to 4.9 times, depending on the platform.
• Sending caps: MailerLite Comfort, Mailchimp, AWeber, ActiveCampaign, Sender and Klaviyo limit monthly emails to a multiple of your list. Send more often and you're pushed to a dearer plan.
• Yearly billing saves 10–21% on 5 of the 9 platforms; ActiveCampaign only lists yearly prices.

Prices checked against each platform's own pricing page on 5 October 2026.