Email marketing for Shopify stores
Emailing 5,000 subscribers 4 times a month, the cheapest plan that connects to Shopify costs $32 a month on Brevo Starter, and $39 a month on Sender Standard with abandoned-cart emails too. Shopify's own app, Shopify Messaging, comes to $10 a month for the same 20,000 emails: the first 10,000 each month are free.
What a store's list costs
| Subscribers | Connects to Shopify | With abandoned-cart emails | Shopify Messaging |
|---|---|---|---|
| 500 | Sender $9 Standard | Sender $9 Standard | $0 |
| 1,000 | Sender $15 Standard | Sender $15 Standard | $0 |
| 2,500 | Brevo $25 Starter | Sender $27 Standard | $0 |
| 5,000 | Brevo $32 Starter | Sender $39 Standard | $10 |
| 10,000 | Brevo $46 Starter | Sender $69 Standard | $30 |
| 25,000 | Brevo $82 Starter | Brevo $139 Standard | $90 |
| 50,000 | Brevo $249 Standard | Brevo $249 Standard | $190 |
| 100,000 | Sender $389 Standard | Sender $389 Standard | Not listed |
Each platform's cheapest plan that its own pages say connects to Shopify (and sends abandoned-cart emails, for the third column), emailing the list 4 times a month, monthly billing; * only sold with yearly billing. Shopify Messaging: 10,000 free emails a month, then $1 per 1,000; above 300,000 emails a month its page mentions lower rates without listing them.
Which platforms connect to your store
| Platform | Shopify | WooCommerce | BigCommerce | Abandoned cart |
|---|---|---|---|---|
| Kit | Paid plans | Paid plans | – | Paid plans |
| MailerLite | Free and paid | Free and paid | – | Free and paid |
| beehiiv | – | – | – | – |
| Mailchimp | Yes* | Yes* | – | Paid plans |
| ActiveCampaign | Paid plans | Paid plans | Pro and Enterprise | Paid plans |
| Moosend | – | Paid plans | – | Paid plans |
| Sender | Free and paid | Free and paid | – | Free and paid |
| AWeber | Paid plans | Paid plans | – | – |
| Klaviyo | Free and paid | Free and paid | Free and paid | Free and paid |
| Brevo | Free and paid | Free and paid | Free and paid | Free and paid |
| Flodesk | Paid plans | – | – | – |
"Free and paid": every plan including the free one; "Paid plans": every paid plan; "–": not named on the platform's pages we read. * Mailchimp names the Shopify connection but not which plans have it: “Integration: Mailchimp and Shopify are sold separately. Integration available. Availability of features and functionality varies by paid plan type.” * Mailchimp names the WooCommerce connection but not which plans have it: “Bring your WooCommerce customer data and order information to your Mailchimp audiences. Track sales, create targeted e-commerce automations, send abandoned cart emails, and more.”
- Brevo's automations reach at most 2,000 contacts on Free and Starter.
- Flodesk lists abandoned-cart automations on its Everything plan, as part of Flodesk Checkout, its own checkout.
Shopify Messaging, Shopify's own email app
Its pricing page says: Every month, you can send up to 10,000 manual or automated emails for free. After that, only pay for what you use at $1 USD per 1,000 additional emails sent (or $0.001 USD per additional email).
Shopify Messaging is available on all Shopify plans.
It is priced by emails sent rather than by subscribers, so it costs nothing for 1,000 subscribers emailed 4 times a month and $190 for 50,000. After your first 300,000 emails per month, you'll automatically pay lower rates on every additional email.
The lower rates aren't on that page, so we don't price lists that send more.
Source: shopify.com/email-marketing
Klaviyo vs Mailchimp for a Shopify store
| Subscribers | Klaviyo | Mailchimp |
|---|---|---|
| 1,000 | $30 | $26.50 Essentials |
| 10,000 | $150 | $110 Essentials |
| 50,000 | $720 | $385 Essentials |
Automations, by each platform's own pages:
- Klaviyo: included on the free plan and Email.
- Mailchimp: none on the free plan; up to 4 flow steps on Essentials; up to 200 flows on Standard and Premium.
Both connect to Shopify by their own pages. Every list size: Klaviyo vs Mailchimp.
Free email marketing for Shopify
| Platform | Free up to | Automations |
|---|---|---|
| Brevo | 100,000 | Limited to 2,000 contacts |
| Sender | 2,500 | Included |
| MailerLite | 250 | 3 automations |
| Klaviyo | 250 | Included |
These free plans connect to Shopify, according to each platform's own page. Shopify Messaging also sends 10,000 emails a month free.
What each platform's pages say
- Kit: Shopify, “Grow Your Creator Business, Automate Your Marketing, and Drive More Sales” (kit.com/integrations); WooCommerce, “Sync WooCommerce customers and purchases to Kit, and recover abandoned carts” (kit.com/integrations); Abandoned cart, “Turn abandoned checkouts on Shopify, Fourthwall, and Wix into recovered sales—automatically.” (kit.com/pricing)
- MailerLite: Shopify, “Shopify integration” shows “✓” (mailerlite.com/pricing); WooCommerce, “Woocommerce integration” shows “✓” (mailerlite.com/pricing); Abandoned cart, “Includes abandoned cart and abandoned checkout workflows” (mailerlite.com/pricing)
- beehiiv: names no store platform or abandoned-cart emails on the pages we read.
- Mailchimp: Shopify, “Integration: Mailchimp and Shopify are sold separately. Integration available. Availability of features and functionality varies by paid plan type.” (mailchimp.com/integrations/shopify-mailchimp); WooCommerce, “Bring your WooCommerce customer data and order information to your Mailchimp audiences. Track sales, create targeted e-commerce automations, send abandoned cart emails, and more.” (mailchimp.com/integrations/woocommerce-mailchimp); Abandoned cart, “Trigger automations, like welcome emails, abandoned cart reminders, and back-in-stock alerts to keep contacts engaged.” (mailchimp.com/integrations/shopify-mailchimp)
- ActiveCampaign: Shopify, “Shopify, Square, & WooCommerce” shows “✓” (activecampaign.com/pricing); WooCommerce, “Shopify, Square, & WooCommerce” shows “✓” (activecampaign.com/pricing); BigCommerce, “BigCommerce, Magento, & Shopify Plus” shows “✓” (activecampaign.com/pricing); Abandoned cart, “Automatically email contacts who abandoned their carts and encourage them to complete their purchase.” (activecampaign.com/pricing)
- Moosend: WooCommerce, “Optimize your conversion rates with cart abandonment and product recommendations emails at the click of a button with Moosend - WooCommerce integration!” (moosend.com/integrations); Abandoned cart, “Optimize your conversion rates with cart abandonment and product recommendations emails at the click of a button with Moosend - WooCommerce integration!” (moosend.com/integrations)
- Sender: Shopify, “Shopify” shows “Yes” (sender.net/pricing); WooCommerce, “WordPress / WooCommerce” shows “Yes” (sender.net/pricing); Abandoned cart, “Includes blocks like Abandoned Cart, Billing Info, Order Summary, and more.” shows “Yes” (sender.net/pricing)
- AWeber: Shopify, “Shopify” shows “✓” (aweber.com/pricing.htm); WooCommerce, “WooCommerce” shows “✓” (aweber.com/pricing.htm)
- Klaviyo: Shopify, “Yes – the free plan can absolutely work for ecommerce stores (on Shopify, WooCommerce, Wix, etc.)” (klaviyo.com/pricing); WooCommerce, “Yes – the free plan can absolutely work for ecommerce stores (on Shopify, WooCommerce, Wix, etc.)” (klaviyo.com/pricing); BigCommerce, “Ecommerce platforms BigCommerce” (klaviyo.com/platform-integrations); Abandoned cart, “Drive revenue with one-time campaigns, abandoned cart and welcome flows, and cross-channel automations, using 60+ pre-built flows and 150+ email templates.” (klaviyo.com/integrate/shopify)
- Brevo: Shopify, “Sync customer purchase data and abandoned cart details to trigger targeted recovery.” (brevo.com/integrations); WooCommerce, “WooCommerce CMS + Ecommerce + Email Marketing” (brevo.com/integrations); BigCommerce, “BigCommerce Ecommerce + Marketing Automation” (brevo.com/integrations); Abandoned cart, “Win back lost sales with timely, multi‑channel cart reminders.” (brevo.com/pricing/see-all-features)
- Flodesk: Shopify, “Flodesk integrates with popular platforms including Shopify, WordPress, Zapier, and many others. All integrations and API access are included on every paid plan at no extra cost.” (flodesk.com/pricing)
Quick answers
How much does email marketing cost for a Shopify store?
Emailing the list 4 times a month, the cheapest plan that connects to Shopify costs $15 a month on Sender Standard at 1,000 subscribers and $46 a month on Brevo Starter at 10,000. Shopify Messaging, Shopify's own app, would cost nothing at 1,000 subscribers and $30 a month at 10,000.
What does Shopify Messaging cost?
Its page says: “Every month, you can send up to 10,000 manual or automated emails for free. After that, only pay for what you use at $1 USD per 1,000 additional emails sent (or $0.001 USD per additional email).” Emailing 10,000 subscribers 4 times a month (40,000 emails) comes to $30 a month.
Is Klaviyo or Mailchimp cheaper for Shopify?
On the cheapest plan that connects to Shopify, at 1,000 subscribers Mailchimp costs $26.50 a month against Klaviyo's $30; at 10,000 subscribers Mailchimp costs $110 a month against Klaviyo's $150; at 50,000 subscribers Mailchimp costs $385 a month against Klaviyo's $720, emailing the list 4 times a month.
What is the cheapest email marketing for WooCommerce?
Among platforms whose pages name a WooCommerce connection: $15 a month on Sender Standard at 1,000 subscribers, and $46 a month on Brevo Starter at 10,000.
Which email platforms connect to BigCommerce?
Of the 11 we track, 3 name it on their own pages: ActiveCampaign (Pro and Enterprise), Klaviyo (every plan, free included) and Brevo (every plan, free included).
Need automations but not a store? See the cheapest autoresponder at every list size, or price your own list on all 11 platforms.
Prices checked against each platform's own pricing page on .
Plan features checked against each platform's own pages on .