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ActiveCampaign vs Mailchimp on price
ActiveCampaign is cheaper at 2 of the 8 list sizes we price and Mailchimp at 6. At 10,000 subscribers ActiveCampaign costs $149 a month (billed yearly) and Mailchimp $110, $468 a year apart. Prices are for emailing the list 4 times a month on the cheapest plan that allows it.
| Subscribers | ActiveCampaign | Mailchimp | Difference a year |
|---|---|---|---|
| 500 | $15* Starter | $13 Essentials | $24 |
| 1,000 | $15* Starter | $26.50 Essentials | $138 |
| 2,500 | $39* Starter | $45 Essentials | $72 |
| 5,000 | $79* Starter | $75 Essentials | $48 |
| 10,000 | $149* Starter | $110 Essentials | $468 |
| 25,000 | $389* Plus | $270 Essentials | $1,428 |
| 50,000 | $609* Plus | $385 Essentials | $2,688 |
| 100,000 | No published price | $800 Standard | – |
Cheapest plan on each for emailing the list 4 times a month, monthly billing; bold marks the cheaper. * Only yearly billing is listed.
If you send more often
At 10,000 subscribers, plans that cap monthly emails drop out as you send more:
| Sending | ActiveCampaign | Mailchimp |
|---|---|---|
| Weekly (4 a month) | $149* Starter | $110 Essentials |
| Twice a week (8 a month) | $149* Starter | $110 Essentials |
| Three times a week (12 a month) | $375* Pro | $135 Standard |
| Daily (30 a month) | No plan allows it | No plan allows it |
Sending limits and free plans
- ActiveCampaign: Monthly emails are capped at 10× the list on Starter, 10× on Plus, 12× on Pro and 15× on Enterprise. Free plan: No free plan, only a 14-day free trial. ActiveCampaign's page shows yearly billing only, and above 50,000 contacts it asks you to talk to sales.
- Mailchimp: Monthly emails are capped at 10× the list on Essentials, 12× on Standard and 15× on Premium. Free plan: free up to 250 subscribers (500 emails a month, no automation flows). These are Mailchimp's regular monthly prices. On larger lists its page also shows 15% off for the first 12 months.
Price your own list on all 9 platforms, or see the cheapest platform at every list size.
Prices checked against each platform's own pricing page on .