AWeber vs Kit on price
AWeber is cheaper at 7 of the 8 list sizes we price and Kit at 1. At 10,000 subscribers AWeber costs $100 a month and Kit $139, $468 a year apart. Prices are for emailing the list 4 times a month on the cheapest plan that allows it.
| Subscribers | AWeber | Kit | Difference a year |
|---|---|---|---|
| 500 | $15 Lite | $39 Creator | $288 |
| 1,000 | $25 Lite | $39 Creator | $168 |
| 2,500 | $35 Lite | $59 Creator | $288 |
| 5,000 | $60 Lite | $89 Creator | $348 |
| 10,000 | $100 Lite | $139 Creator | $468 |
| 25,000 | $210 Lite | $199 Creator | $132 |
| 50,000 | $375 Lite | $379 Creator | $48 |
| 100,000 | $600 Lite | $679 Creator | $948 |
Cheapest plan on each for emailing the list 4 times a month, monthly billing; bold marks the cheaper.
What the numbers say
- The gap is widest at 100,000 subscribers: AWeber costs $600 a month, 12% less than Kit's $679.
- Growing from 1,000 to 10,000 subscribers takes AWeber from $25 to $100 a month (4 times as much) and Kit from $39 to $139 (3.6 times).
- Sending daily instead of weekly to 10,000 subscribers: AWeber has no published plan that allows it (weekly costs $100); Kit stays at $139.
- Paying yearly at 10,000 subscribers: AWeber drops from $100 to $83.33 a month (17% off); Kit drops from $139 to $116 a month (17% off).
- Only Kit has a free plan, up to 10,000 subscribers.
If you send more often
At 10,000 subscribers, plans that cap monthly emails drop out as you send more:
| Sending | AWeber | Kit |
|---|---|---|
| Weekly (4 a month) | $100 Lite | $139 Creator |
| Twice a week (8 a month) | $100 Lite | $139 Creator |
| Three times a week (12 a month) | $135 Plus | $139 Creator |
| Daily (30 a month) | No plan allows it | $139 Creator |
Sending limits and free plans
- AWeber: Monthly emails are capped at 10× the list on Lite and 12× on Plus. Free plan: AWeber links to a free signup, but its pricing page lists no free plan or limits, so we don't include one.
- Kit: Every plan sends without limits. Free plan: free up to 10,000 subscribers (no automations or sequences; Kit branding).
Price your own list on all 11 platforms, or see the cheapest platform at every list size.
Prices checked against each platform's own pricing page on .