InboxTally

What email marketing costs for 10,000 subscribers

At 10,000 subscribers, emailing the list 4 times a month, the cheapest is Sender at $69 a month, and the most expensive is Klaviyo at $150; the middle of the 9 sits around $110. Emailing daily, 4 of them allow it, the cheapest being Moosend at $88.

Free at this size: Kit (up to 10,000 subscribers; no automations or sequences; Kit branding).

Every platform at 10,000 subscribers

Emailing the list 4 times a month, monthly billing where offered:

  1. Sender$69/moStandard plan (up to 10,000 tier)
  2. Moosend$88/moPro plan (10,000 tier)
  3. MailerLite$89/moComfort plan (up to 10,000 tier)
  4. AWeber$100/moLite plan (7,501-10,000 tier)
  5. Mailchimp$110/moEssentials plan (5,001-10,000 tier)
  6. Kit$139/moCreator plan (10,000 subscribers tier)
  7. beehiiv$139/moLite plan (10,000 subscribers tier)
  8. ActiveCampaign$149/moStarter plan (10,000 tier), annual billing only
  9. Klaviyo$150/moEmail plan (10,000 active profiles tier)

If you send more often

SendingPlatforms that allow itCheapest
Weekly (4 a month)9 of 9Sender $69
Twice a week (8 a month)9 of 9Sender $69
Three times a week (12 a month)8 of 9Sender $69
Daily (30 a month)4 of 9Moosend $88

Plans that cap monthly emails at a multiple of the list drop out as you send more.

Other list sizes: 1,000, 5,000, 25,000, 50,000, 100,000. Or price your exact list.

Prices checked against each platform's own pricing page on .