InboxTally

What email marketing costs for 25,000 subscribers

At 25,000 subscribers, emailing the list 4 times a month, the cheapest is Sender at $149 a month, and the most expensive is Klaviyo at $400; the middle of the 9 sits around $199. Emailing daily, 4 of them allow it, the cheapest being Moosend at $160.

Every platform at 25,000 subscribers

Emailing the list 4 times a month, monthly billing where offered:

  1. Sender$149/moStandard plan (up to 25,000 tier)
  2. Moosend$160/moPro plan (25,000 tier)
  3. MailerLite$179/moComfort plan (up to 25,000 tier)
  4. Kit$199/moCreator plan (25,000 subscribers tier)
  5. beehiiv$199/moLite plan (25,000 subscribers tier)
  6. AWeber$210/moLite plan (20,001-25,000 tier)
  7. Mailchimp$270/moEssentials plan (20,001-25,000 tier)
  8. ActiveCampaign$389/moPlus plan (25,000 tier), annual billing only
  9. Klaviyo$400/moEmail plan (25,000 active profiles tier)

If you send more often

SendingPlatforms that allow itCheapest
Weekly (4 a month)9 of 9Sender $149
Twice a week (8 a month)9 of 9Sender $149
Three times a week (12 a month)8 of 9Sender $149
Daily (30 a month)4 of 9Moosend $160

Plans that cap monthly emails at a multiple of the list drop out as you send more.

Other list sizes: 1,000, 5,000, 10,000, 50,000, 100,000. Or price your exact list.

Prices checked against each platform's own pricing page on .