InboxTally

What email marketing costs for 5,000 subscribers

At 5,000 subscribers, emailing the list 4 times a month, the cheapest is Sender at $39 a month, and the most expensive is beehiiv at $109; the middle of the 9 sits around $75. Emailing daily, 4 of them allow it, the cheapest being Moosend at $48.

Free at this size: Kit (up to 10,000 subscribers; no automations or sequences; Kit branding).

Every platform at 5,000 subscribers

Emailing the list 4 times a month, monthly billing where offered:

  1. Sender$39/moStandard plan (up to 5,000 tier)
  2. Moosend$48/moPro plan (5,000 tier)
  3. MailerLite$49/moComfort plan (up to 5,000 tier)
  4. AWeber$60/moLite plan (2,501-5,000 tier)
  5. Mailchimp$75/moEssentials plan (2,501-5,000 tier)
  6. ActiveCampaign$79/moStarter plan (5,000 tier), annual billing only
  7. Kit$89/moCreator plan (5,000 subscribers tier)
  8. Klaviyo$100/moEmail plan (5,000 active profiles tier)
  9. beehiiv$109/moLite plan (5,000 subscribers tier)

If you send more often

SendingPlatforms that allow itCheapest
Weekly (4 a month)9 of 9Sender $39
Twice a week (8 a month)9 of 9Sender $39
Three times a week (12 a month)8 of 9Sender $39
Daily (30 a month)4 of 9Moosend $48

Plans that cap monthly emails at a multiple of the list drop out as you send more.

Other list sizes: 1,000, 10,000, 25,000, 50,000, 100,000. Or price your exact list.

Prices checked against each platform's own pricing page on .