InboxTally

What email marketing costs for 100,000 subscribers

At 100,000 subscribers, emailing the list 4 times a month, the cheapest is Sender at $389 a month, and the most expensive is Klaviyo at $1,380; the middle of the 8 sits around $624. Emailing daily, 4 of them allow it, the cheapest being beehiiv at $469.

Every platform at 100,000 subscribers

Emailing the list 4 times a month, monthly billing where offered:

  1. Sender$389/moStandard plan (up to 100,000 tier)
  2. MailerLite$439/moComfort plan (up to 100,000 tier)
  3. beehiiv$469/moLite plan (100,000 subscribers tier)
  4. AWeber$600/moLite plan (75,001-100,000 tier)
  5. Moosend$624/moPro plan (100,000 tier)
  6. Kit$679/moCreator plan (105,000 subscribers tier)
  7. Mailchimp$800/moStandard plan (75,001-100,000 tier)
  8. Klaviyo$1,380/moEmail plan (100,000 active profiles tier)
  9. ActiveCampaignDoesn't fitno published price at this list size

If you send more often

SendingPlatforms that allow itCheapest
Weekly (4 a month)8 of 9Sender $389
Twice a week (8 a month)8 of 9Sender $389
Three times a week (12 a month)7 of 9Sender $389
Daily (30 a month)4 of 9beehiiv $469

Plans that cap monthly emails at a multiple of the list drop out as you send more.

Other list sizes: 1,000, 5,000, 10,000, 25,000, 50,000. Or price your exact list.

Prices checked against each platform's own pricing page on .