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Kit vs Mailchimp on price
Mailchimp is cheaper up to 10,000 subscribers; from 25,000, Kit is. At 10,000 subscribers Kit costs $139 a month and Mailchimp $110, $348 a year apart. Prices are for emailing the list 4 times a month on the cheapest plan that allows it.
| Subscribers | Kit | Mailchimp | Difference a year |
|---|---|---|---|
| 500 | $39 Creator | $13 Essentials | $312 |
| 1,000 | $39 Creator | $26.50 Essentials | $150 |
| 2,500 | $59 Creator | $45 Essentials | $168 |
| 5,000 | $89 Creator | $75 Essentials | $168 |
| 10,000 | $139 Creator | $110 Essentials | $348 |
| 25,000 | $199 Creator | $270 Essentials | $852 |
| 50,000 | $379 Creator | $385 Essentials | $72 |
| 100,000 | $679 Creator | $800 Standard | $1,452 |
Cheapest plan on each for emailing the list 4 times a month, monthly billing; bold marks the cheaper.
If you send more often
At 10,000 subscribers, plans that cap monthly emails drop out as you send more:
| Sending | Kit | Mailchimp |
|---|---|---|
| Weekly (4 a month) | $139 Creator | $110 Essentials |
| Twice a week (8 a month) | $139 Creator | $110 Essentials |
| Three times a week (12 a month) | $139 Creator | $135 Standard |
| Daily (30 a month) | $139 Creator | No plan allows it |
Sending limits and free plans
- Kit: Every plan sends without limits. Free plan: free up to 10,000 subscribers (no automations or sequences; Kit branding).
- Mailchimp: Monthly emails are capped at 10× the list on Essentials, 12× on Standard and 15× on Premium. Free plan: free up to 250 subscribers (500 emails a month, no automation flows). These are Mailchimp's regular monthly prices. On larger lists its page also shows 15% off for the first 12 months.
Price your own list on all 9 platforms, or see the cheapest platform at every list size.
Prices checked against each platform's own pricing page on .