MailerLite free plan limits
MailerLite's free plan allows up to 250 subscribers and 2,500 emails a month. That's 10 campaigns a month to a full list of 250. Past 250 subscribers, MailerLite's cheapest paid plan, Comfort, costs $12 a month at 500.
| Limit | Free plan | MailerLite's own words |
|---|---|---|
| Subscribers | 250 | “Up to 250 subscribers” Free plan card |
| Emails | 2,500 a month | “Free includes 2,500 emails per month.” FAQ 'How do we count email sending limits per plan and what happens if a user exceeds it?' |
| Automations | 3 | “3 automations” Free plan card, 'Core features:' |
| Users | 2 | “2 user seats” Free plan card |
| Websites | 1 website and 1 landing page | “1 website & 1 landing page” Free plan card, 'Core features:' |
| Signup forms | 3 | “3 signup forms” Free plan card, 'Core features:' |
| Branding | MailerLite logo stays | “Remove MailerLite logo” Comfort plan card, 'Level up to Comfort with:' (not on the Free card) |
| Sending by API | Not on Free | “On Free, API and MCP access is limited and doesn't include sending.” FAQ 'Can I send emails through the API or MCP server on the Free plan?' |
From MailerLite's own pages, with where each one is; for a comparison-table row, the free plan's column follows the colon.
How many emails can you send on MailerLite's free plan?
MailerLite says: You get up to 250 subscribers, 2 user seats, and 2,500 monthly emails, plus campaigns, automations, a website, a landing page, and signup forms, along with all 3 email editors (Drag & drop, Custom HTML, and Simple).
That's 10 campaigns a month to a full list of 250.
| Subscribers | Campaigns a month to all |
|---|---|
| 50 | 50 |
| 100 | 25 |
| 250 | 10 |
Whole-list campaigns that fit the free plan's 2,500 emails a month in a 30-day month.
What counts toward the limit?
Billing is based on the number of active subscribers in your account. This includes anyone with an "active" status. Subscribers who have unsubscribed or bounced don't count.
A "send" counts as one email to one subscriber, so a single campaign to 500 people uses 500 of your monthly emails.
What happens when you go over 250 subscribers?
For free accounts, when the number of active subscribers exceeds the 250 active subscriber limit, sendings will be locked (campaigns + automation). Clients will be prompted to sign up for a paid account, or they will need to remove active subscribers to regain sending ability.
What MailerLite costs after the free plan
| Subscribers | MailerLite | Cheapest of all 11 |
|---|---|---|
| 500 | $12 Comfort | Moosend $9 |
| 1,000 | $19 Comfort | ActiveCampaign $15* |
| 2,500 | $33 Comfort | Brevo $25 |
| 5,000 | $49 Comfort | Brevo $32 |
| 10,000 | $89 Comfort | Brevo $46 |
| 25,000 | $179 Comfort | Brevo $82 |
| 50,000 | $319 Comfort | Brevo $249 |
| 100,000 | $439 Comfort | Sender $389 |
Cheapest paid plan a month, emailing the list 4 times a month, monthly billing; * only sold with yearly billing. Every plan and list size: MailerLite pricing.
Free plans that go further
- Brevo: up to 100,000 subscribers (300 emails a day, Brevo branding)
- Kit: up to 10,000 subscribers (no automations or sequences; Kit branding)
- beehiiv: up to 2,500 subscribers (no automations; beehiiv branding)
- Sender: up to 2,500 subscribers (15,000 emails a month, Sender branding)
Quick answers
How many subscribers can you have on MailerLite's free plan?
Up to 250. MailerLite says: “Billing is based on the number of active subscribers in your account. This includes anyone with an "active" status. Subscribers who have unsubscribed or bounced don't count.”
How many emails can you send on MailerLite's free plan?
2,500 emails a month. MailerLite says: “You get up to 250 subscribers, 2 user seats, and 2,500 monthly emails, plus campaigns, automations, a website, a landing page, and signup forms, along with all 3 email editors (Drag & drop, Custom HTML, and Simple).” That's 10 campaigns a month to a full list of 250.
What happens if you go over 250 subscribers on MailerLite's free plan?
“For free accounts, when the number of active subscribers exceeds the 250 active subscriber limit, sendings will be locked (campaigns + automation). Clients will be prompted to sign up for a paid account, or they will need to remove active subscribers to regain sending ability.”
Does MailerLite's free plan include automations?
Yes: “3 automations”.
How much does MailerLite cost after the free plan?
Past 250 subscribers, MailerLite's cheapest paid plan, Comfort, costs $12 a month at 500.
Sources: mailerlite.com/pricing.
All free plans side by side: free email marketing plans. Or price your list on every platform.
Prices checked against each platform's own pricing page on .
Plan features checked against each platform's own pages on .