Omnisend vs Kit on price
Omnisend is cheaper up to 10,000 subscribers; from 25,000, Kit is. At 10,000 subscribers Omnisend costs $132 a month and Kit $139, $84 a year apart. Prices are for emailing the list 4 times a month on the cheapest plan that allows it.
| Subscribers | Omnisend | Kit | Difference a year |
|---|---|---|---|
| 500 | $16 Standard | $39 Creator | $276 |
| 1,000 | $20 Standard | $39 Creator | $228 |
| 2,500 | $44 Standard | $59 Creator | $180 |
| 5,000 | $81 Standard | $89 Creator | $96 |
| 10,000 | $132 Standard | $139 Creator | $84 |
| 25,000 | $282 Standard | $199 Creator | $996 |
| 50,000 | $413 Standard | $379 Creator | $408 |
| 100,000 | $900 Standard | $679 Creator | $2,652 |
Cheapest plan on each for emailing the list 4 times a month, monthly billing; bold marks the cheaper.
What the numbers say
- The gap is widest at 100,000 subscribers: Kit costs $679 a month, 25% less than Omnisend's $900.
- Growing from 1,000 to 10,000 subscribers takes Omnisend from $20 to $132 a month (6.6 times as much) and Kit from $39 to $139 (3.6 times).
- Sending daily instead of weekly to 10,000 subscribers: Omnisend goes from $132 to $150 (Pro plan); Kit stays at $139.
- Paying yearly at 10,000 subscribers: Omnisend lists no yearly price ($132 a month); Kit drops from $139 to $116 a month (17% off).
- Starting free, Kit goes further: up to 10,000 subscribers, against 250 on Omnisend.
If you send more often
At 10,000 subscribers, plans that cap monthly emails drop out as you send more:
| Sending | Omnisend | Kit |
|---|---|---|
| Weekly (4 a month) | $132 Standard | $139 Creator |
| Twice a week (8 a month) | $132 Standard | $139 Creator |
| Three times a week (12 a month) | $132 Standard | $139 Creator |
| Daily (30 a month) | $150 Pro | $139 Creator |
Paying yearly
| Subscribers | Omnisend, billed yearly | Kit, billed yearly | Difference a year |
|---|---|---|---|
| 500 | $16 no yearly price | $33 saves $72 a year | $204 |
| 1,000 | $20 no yearly price | $33 saves $72 a year | $156 |
| 2,500 | $44 no yearly price | $50 saves $108 a year | $72 |
| 5,000 | $81 no yearly price | $75 saves $168 a year | $72 |
| 10,000 | $132 no yearly price | $116 saves $276 a year | $192 |
| 25,000 | $282 no yearly price | $166 saves $396 a year | $1,392 |
| 50,000 | $413 no yearly price | $316 saves $756 a year | $1,164 |
| 100,000 | $900 no yearly price | $566 saves $1,356 a year | $4,008 |
A month on each one's cheapest plan when paid yearly, or its monthly price where it lists no yearly one; the saving is against its own monthly price.
Billed yearly, Omnisend lists no yearly price, so its monthly price counts; Kit costs 15% to 17% less than monthly ($72 a year at 500 subscribers, $1,356 at 100,000). Kit's page says “Pay yearly—save 17%”. At 10,000 subscribers the two are $84 a year apart billed monthly and $192 apart billed yearly.
Free plans
| Free plan | Omnisend | Kit |
|---|---|---|
| Free up to | 250 subscribers | 10,000 subscribers |
| Emails | 500 a month | Unlimited |
| Automations | Included | None |
| Connects to Shopify | Yes | Paid plans only |
| After that, the cheapest plan | Standard, $16 a month at 500 | Creator, $199 a month at 25,000 |
Kit's free plan covers 9,750 more subscribers than Omnisend's (10,000 against 250). Omnisend's page (omnisend.com) says “The only limitations on the Free plan are that you can send up to 500 emails/month to up to 250 contacts.”; on automations, “Email Automation” shows “✓” for the free plan. Kit's page (kit.com) says “Free—up to 10,000 subscribers” and “There are no sending limits on any of our plans at Kit.”; on automations, “Automated email sequences” shows “-” for the free plan.
Sending limits and automations by plan
| Plan | Emails a month | Automations |
|---|---|---|
| Omnisend Free up to 250 subscribers | 500 a month | Included |
| Omnisend Standard | 12× the list: 120,000 for 10,000 subscribers | Included |
| Omnisend Pro | 60× the list: 600,000 for 10,000 subscribers | Included |
| Kit Free up to 10,000 subscribers | Unlimited | None |
| Kit Creator | Unlimited | Unlimited |
| Kit Pro | Unlimited | Unlimited |
Store connections
| Feature | Omnisend | Kit |
|---|---|---|
| Shopify | Every plan, free included | Every paid plan |
| WooCommerce | Every plan, free included | Every paid plan |
| BigCommerce | Every plan, free included | Not named on its pages |
| Abandoned-cart emails | Every plan, free included | Every paid plan |
Worth knowing: These are Omnisend's regular monthly prices; its page takes 30% off the first 3 months if you pay them upfront, and lists no yearly billing. Pro's card says unlimited emails, but its plan table caps fair use at 60× the list, so that is the cap we use. Pro covers at least 2,500 contacts, so below that it costs the same.
Omnisend or Kit: quick answers
Is Omnisend cheaper than Kit?
Omnisend is cheaper at 500 to 10,000 subscribers and Kit at 25,000 to 100,000 subscribers. At 1,000 subscribers Omnisend costs $20 a month and Kit $39; at 10,000 subscribers Omnisend costs $132 a month and Kit $139; at 100,000 subscribers Omnisend costs $900 a month and Kit $679. Each one's cheapest plan for emailing the list 4 times a month, billed monthly where the platform sells it that way.
At what list size does the cheaper of Omnisend and Kit change?
Omnisend is cheaper at 500 to 10,000 subscribers and Kit is cheaper at 25,000 to 100,000 subscribers. The order changes once: between 10,000 and 25,000 subscribers (Omnisend $132 against $139 for Kit at 10,000; $282 against $199 at 25,000). We price 500, 1,000, 2,500, 5,000, 10,000, 25,000, 50,000 and 100,000 subscribers, so the exact point lies between those sizes.
Is Omnisend or Kit cheaper billed yearly?
Omnisend is cheaper at 500 to 2,500 subscribers and Kit at 5,000 to 100,000 subscribers. A month, billed yearly: at 1,000 subscribers Omnisend $20 (no yearly price, so monthly) and Kit $33; at 10,000, Omnisend $132 (no yearly price, so monthly) and Kit $116.
Do Omnisend and Kit have a free plan?
Omnisend: yes, up to 250 subscribers with 500 emails a month and automations included. Kit: yes, up to 10,000 subscribers with unlimited emails and no automations. Kit's goes further, 10,000 subscribers against 250.
Do Omnisend and Kit include automations (autoresponders)?
Omnisend: included on the free plan, Standard and Pro. The cheapest plan with automations for the whole list costs $20 a month at 1,000 subscribers on Standard and $132 at 10,000 on Standard. Kit: none on the free plan; unlimited on Creator and Pro. The cheapest plan with automations for the whole list costs $39 a month at 1,000 subscribers on Creator and $139 at 10,000 on Creator.
Do Omnisend and Kit work with Shopify or WooCommerce?
Omnisend: Shopify, WooCommerce, BigCommerce and abandoned-cart emails on every plan, free included; its cheapest plan that connects to Shopify, Standard, costs $20 a month at 1,000 subscribers. Kit: Shopify, WooCommerce and abandoned-cart emails on every paid plan; its cheapest plan that connects to Shopify, Creator, costs $39 a month at 1,000 subscribers. From each platform's own pages.
How many emails can you send on Omnisend and Kit?
Omnisend: monthly emails are capped at 12× the list on Standard and 60× on Pro. Free: 500 emails a month. Kit: every plan sends without limits, the free plan included.
Is Omnisend or Kit cheaper if you email the list every day?
Kit is cheaper at 500, 1,000 and 5,000 to 100,000 subscribers and the two cost the same at 2,500 subscribers. At 1,000 subscribers Omnisend costs $59 a month and Kit $39; at 10,000 subscribers Omnisend costs $150 a month and Kit $139; at 100,000 subscribers Omnisend costs $1,334 a month and Kit $679, emailing the list 30 times a month on the cheapest plan that allows it.
Price your own list on all 12 platforms, or see the cheapest platform at every list size.
Prices checked against each platform's own pricing page on 5 and 7 October 2026.
Plan features checked against each platform's own pages on .