ActiveCampaign vs Brevo on price
ActiveCampaign is cheaper at 1 of the 7 list sizes both price and Brevo at 6. ActiveCampaign publishes no price at 100,000 subscribers. At 10,000 subscribers ActiveCampaign costs $149 a month (billed yearly) and Brevo $46, $1,236 a year apart. Prices are for emailing the list 4 times a month on the cheapest plan that allows it.
| Subscribers | ActiveCampaign | Brevo | Difference a year |
|---|---|---|---|
| 500 | $15* Starter | $9 Starter | $72 |
| 1,000 | $15* Starter | $17 Starter | $24 |
| 2,500 | $39* Starter | $25 Starter | $168 |
| 5,000 | $79* Starter | $32 Starter | $564 |
| 10,000 | $149* Starter | $46 Starter | $1,236 |
| 25,000 | $389* Plus | $82 Starter | $3,684 |
| 50,000 | $609* Plus | $249 Standard | $4,320 |
| 100,000 | No published price | $429 Standard | – |
Cheapest plan on each for emailing the list 4 times a month, monthly billing; bold marks the cheaper. * Only yearly billing is listed.
What the numbers say
- The gap is widest at 50,000 subscribers: Brevo costs $249 a month, 59% less than ActiveCampaign's $609 (billed yearly).
- Growing from 1,000 to 10,000 subscribers takes ActiveCampaign from $15 to $149 a month (9.9 times as much) and Brevo from $17 to $46 (2.7 times).
- Sending daily instead of weekly to 10,000 subscribers: ActiveCampaign has no published plan that allows it (weekly costs $149); Brevo goes from $46 to $309 (Standard plan).
- Paying yearly at 10,000 subscribers: ActiveCampaign is billed yearly only ($149 a month); Brevo drops from $46 to $41.42 a month (10% off).
- Only Brevo has a free plan, up to 100,000 subscribers.
If you send more often
At 10,000 subscribers, plans that cap monthly emails drop out as you send more:
| Sending | ActiveCampaign | Brevo |
|---|---|---|
| Weekly (4 a month) | $149* Starter | $46 Starter |
| Twice a week (8 a month) | $149* Starter | $74 Starter |
| Three times a week (12 a month) | $375* Pro | $179 Standard |
| Daily (30 a month) | No plan allows it | $309 Standard |
Sending limits and free plans
- ActiveCampaign: Monthly emails are capped at 10× the list on Starter, 10× on Plus, 12× on Pro and 15× on Enterprise. Free plan: No free plan, only a 14-day free trial. ActiveCampaign's page shows yearly billing only, and above 50,000 contacts it asks you to talk to sales.
- Brevo: Each price tier is a monthly email allowance that includes a set number of contacts, so sending more often moves you up a tier. Free plan: free up to 100,000 subscribers (300 emails a day, Brevo branding). Brevo prices by emails a month, not subscribers: each tier includes a number of contacts. We price the cheapest tier that covers both your list and the emails you send.
Price your own list on all 11 platforms, or see the cheapest platform at every list size.
Prices checked against each platform's own pricing page on .