Brevo free plan limits
Brevo's free plan allows up to 100,000 contacts and 300 emails a day. 300 a day is at most 9,000 emails in a 30-day month: one campaign to 1,000 contacts takes 4 days, and to 10,000 34 days. To email 1,000 contacts 4 times a month on a paid plan, which limits emails by the month rather than the day, Brevo's cheapest, Starter, costs $17 a month.
| Limit | Free plan | Brevo's own words |
|---|---|---|
| Contacts | 100,000 | “Contact limit”: Up to 100K contacts Full features table, 'Audience & data management'; columns are Free, Starter, Standard, Professional, Enterprise |
| Emails | 300 a day | “Monthly email sends”: 300/day Full features table, 'Key features' and 'Email marketing' |
| Automations | Up to 2,000 contacts | “Multichannel marketing automation”: Limited to 2,000 contacts Full features table, 'Key features' |
| Users | 1 | “Users”: Single user Full features table, 'Key features' |
| Branding | Brevo footer stays | “Remove Brevo branding”: ✕ Full features table, 'Remove Brevo branding' row, described as 'Remove the “Sent with Brevo” footer to keep emails strictly professional.': a cross icon (✕) for Free, 'Add-on' for Starter, a check for Standard and Professional |
| Support | “Customer support”: Email Full features table, 'Key features' |
From Brevo's own pages, with where each one is; for a comparison-table row, the free plan's column follows the colon.
How many emails can you send on Brevo's free plan?
Brevo says: Once we approve your account for sending, you can start sending up to 300 emails per day.
300 a day is at most 9,000 emails in a 30-day month: one campaign to 1,000 contacts takes 4 days, and to 10,000 34 days.
| Contacts | Campaigns a month to all | Days per campaign |
|---|---|---|
| 500 | 18 | 2 |
| 1,000 | 9 | 4 |
| 2,500 | 3 | 9 |
| 5,000 | 1 | 17 |
| 10,000 | 0 | 34 |
| 25,000 | 0 | 84 |
| 50,000 | 0 | 167 |
| 100,000 | 0 | 334 |
Whole-list campaigns that fit the free plan's 300 emails a day in a 30-day month; a campaign to more than 300 has to go out over several days.
What Brevo costs after the free plan
| Contacts | Brevo | Cheapest of all 11 |
|---|---|---|
| 500 | $9 Starter | Moosend $9 |
| 1,000 | $17 Starter | ActiveCampaign $15* |
| 2,500 | $25 Starter | Brevo $25 |
| 5,000 | $32 Starter | Brevo $32 |
| 10,000 | $46 Starter | Brevo $46 |
| 25,000 | $82 Starter | Brevo $82 |
| 50,000 | $249 Standard | Brevo $249 |
| 100,000 | $429 Standard | Sender $389 |
Cheapest paid plan a month, emailing the list 4 times a month, monthly billing; * only sold with yearly billing. Every plan and list size: Brevo pricing.
Other free plans
- Kit: up to 10,000 subscribers (no automations or sequences; Kit branding)
- beehiiv: up to 2,500 subscribers (no automations; beehiiv branding)
- Sender: up to 2,500 subscribers (15,000 emails a month, Sender branding)
- MailerLite: up to 250 subscribers (2,500 emails a month, 3 automations)
- Mailchimp: up to 250 subscribers (500 emails a month, no automation flows)
- Klaviyo: up to 250 subscribers (500 emails a month, Klaviyo logo)
No other free plan we track stores more than Brevo's 100,000 contacts.
Quick answers
How many contacts can you have on Brevo's free plan?
Up to 100,000.
How many emails can you send on Brevo's free plan?
300 emails a day. Brevo says: “Once we approve your account for sending, you can start sending up to 300 emails per day.” 300 a day is at most 9,000 emails in a 30-day month: one campaign to 1,000 contacts takes 4 days, and to 10,000 34 days.
Is there a monthly email limit on Brevo's free plan?
Brevo's pages state a daily limit only, 300 emails a day: at most 9,000 in a 30-day month and 9,300 in a 31-day month.
Does Brevo's free plan include automations?
Yes: “Multichannel marketing automation”: “Limited to 2,000 contacts”.
How much does Brevo cost after the free plan?
To email 1,000 contacts 4 times a month on a paid plan, which limits emails by the month rather than the day, Brevo's cheapest, Starter, costs $17 a month.
Sources: brevo.com/pricing, brevo.com/pricing/see-all-features.
All free plans side by side: free email marketing plans. Or price your list on every platform.
Prices checked against each platform's own pricing page on .
Plan features checked against each platform's own pages on .