ActiveCampaign vs Klaviyo on price
ActiveCampaign is cheaper at every list size both price, from 500 to 50,000 subscribers. ActiveCampaign publishes no price at 100,000 subscribers. At 10,000 subscribers ActiveCampaign costs $149 a month (billed yearly) and Klaviyo $150, $12 a year apart. Prices are for emailing the list 4 times a month on the cheapest plan that allows it.
| Subscribers | ActiveCampaign | Klaviyo | Difference a year |
|---|---|---|---|
| 500 | $15* Starter | $20 | $60 |
| 1,000 | $15* Starter | $30 | $180 |
| 2,500 | $39* Starter | $60 | $252 |
| 5,000 | $79* Starter | $100 | $252 |
| 10,000 | $149* Starter | $150 | $12 |
| 25,000 | $389* Plus | $400 | $132 |
| 50,000 | $609* Plus | $720 | $1,332 |
| 100,000 | No published price | $1,380 | – |
Cheapest plan on each for emailing the list 4 times a month, monthly billing; bold marks the cheaper. * Only yearly billing is listed.
What the numbers say
- The gap is widest at 50,000 subscribers: ActiveCampaign costs $609 a month (billed yearly), 15% less than Klaviyo's $720.
- Growing from 1,000 to 10,000 subscribers takes ActiveCampaign from $15 to $149 a month (9.9 times as much) and Klaviyo from $30 to $150 (5 times).
- Neither publishes a plan for sending daily to 10,000 subscribers: both cap monthly emails below 30 per subscriber.
- Paying yearly at 10,000 subscribers: ActiveCampaign is billed yearly only ($149 a month); Klaviyo lists no yearly price ($150 a month).
- Only Klaviyo has a free plan, up to 250 subscribers.
If you send more often
At 10,000 subscribers, plans that cap monthly emails drop out as you send more:
| Sending | ActiveCampaign | Klaviyo |
|---|---|---|
| Weekly (4 a month) | $149* Starter | $150 |
| Twice a week (8 a month) | $149* Starter | $150 |
| Three times a week (12 a month) | $375* Pro | No plan allows it |
| Daily (30 a month) | No plan allows it | No plan allows it |
Sending limits and free plans
- ActiveCampaign: Monthly emails are capped at 10× the list on Starter, 10× on Plus, 12× on Pro and 15× on Enterprise. Free plan: No free plan, only a 14-day free trial. ActiveCampaign's page shows yearly billing only, and above 50,000 contacts it asks you to talk to sales.
- Klaviyo: Monthly emails are capped at 10× the list. Free plan: free up to 250 subscribers (500 emails a month, Klaviyo logo). Klaviyo counts active profiles rather than subscribers.
Price your own list on all 9 platforms, or see the cheapest platform at every list size.
Prices checked against each platform's own pricing page on .