ActiveCampaign vs MailerLite on price
ActiveCampaign is cheaper at 1 of the 7 list sizes both price and MailerLite at 6. ActiveCampaign publishes no price at 100,000 subscribers. At 10,000 subscribers ActiveCampaign costs $149 a month (billed yearly) and MailerLite $89, $720 a year apart. Prices are for emailing the list 4 times a month on the cheapest plan that allows it.
| Subscribers | ActiveCampaign | MailerLite | Difference a year |
|---|---|---|---|
| 500 | $15* Starter | $12 Comfort | $36 |
| 1,000 | $15* Starter | $19 Comfort | $48 |
| 2,500 | $39* Starter | $33 Comfort | $72 |
| 5,000 | $79* Starter | $49 Comfort | $360 |
| 10,000 | $149* Starter | $89 Comfort | $720 |
| 25,000 | $389* Plus | $179 Comfort | $2,520 |
| 50,000 | $609* Plus | $319 Comfort | $3,480 |
| 100,000 | No published price | $439 Comfort | – |
Cheapest plan on each for emailing the list 4 times a month, monthly billing; bold marks the cheaper. * Only yearly billing is listed.
What the numbers say
- The gap is widest at 50,000 subscribers: MailerLite costs $319 a month, 48% less than ActiveCampaign's $609 (billed yearly).
- Growing from 1,000 to 10,000 subscribers takes ActiveCampaign from $15 to $149 a month (9.9 times as much) and MailerLite from $19 to $89 (4.7 times).
- Sending daily instead of weekly to 10,000 subscribers: ActiveCampaign has no published plan that allows it (weekly costs $149); MailerLite goes from $89 to $129 (Power plan).
- Paying yearly at 10,000 subscribers: ActiveCampaign is billed yearly only ($149 a month); MailerLite drops from $89 to $80.10 a month (10% off).
- Only MailerLite has a free plan, up to 250 subscribers.
If you send more often
At 10,000 subscribers, plans that cap monthly emails drop out as you send more:
| Sending | ActiveCampaign | MailerLite |
|---|---|---|
| Weekly (4 a month) | $149* Starter | $89 Comfort |
| Twice a week (8 a month) | $149* Starter | $89 Comfort |
| Three times a week (12 a month) | $375* Pro | $129 Power |
| Daily (30 a month) | No plan allows it | $129 Power |
Sending limits and free plans
- ActiveCampaign: Monthly emails are capped at 10× the list on Starter, 10× on Plus, 12× on Pro and 15× on Enterprise. Free plan: No free plan, only a 14-day free trial. ActiveCampaign's page shows yearly billing only, and above 50,000 contacts it asks you to talk to sales.
- MailerLite: Monthly emails are capped at 10× the list on Comfort; Power is unlimited. Free plan: free up to 250 subscribers (2,500 emails a month, 3 automations).
Price your own list on all 11 platforms, or see the cheapest platform at every list size.
Prices checked against each platform's own pricing page on .