Klaviyo vs Kit on price
Klaviyo is cheaper up to 1,000 subscribers; from 2,500, Kit is. At 10,000 subscribers Klaviyo costs $150 a month and Kit $139, $132 a year apart. Prices are for emailing the list 4 times a month on the cheapest plan that allows it.
| Subscribers | Klaviyo | Kit | Difference a year |
|---|---|---|---|
| 500 | $20 | $39 Creator | $228 |
| 1,000 | $30 | $39 Creator | $108 |
| 2,500 | $60 | $59 Creator | $12 |
| 5,000 | $100 | $89 Creator | $132 |
| 10,000 | $150 | $139 Creator | $132 |
| 25,000 | $400 | $199 Creator | $2,412 |
| 50,000 | $720 | $379 Creator | $4,092 |
| 100,000 | $1,380 | $679 Creator | $8,412 |
Cheapest plan on each for emailing the list 4 times a month, monthly billing; bold marks the cheaper.
What the numbers say
- The gap is widest at 100,000 subscribers: Kit costs $679 a month, 51% less than Klaviyo's $1,380.
- Growing from 1,000 to 10,000 subscribers takes Klaviyo from $30 to $150 a month (5 times as much) and Kit from $39 to $139 (3.6 times).
- Sending daily instead of weekly to 10,000 subscribers: Klaviyo has no published plan that allows it (weekly costs $150); Kit stays at $139.
- Paying yearly at 10,000 subscribers: Klaviyo lists no yearly price ($150 a month); Kit drops from $139 to $116 a month (17% off).
- Starting free, Kit goes further: up to 10,000 subscribers, against 250 on Klaviyo.
If you send more often
At 10,000 subscribers, plans that cap monthly emails drop out as you send more:
| Sending | Klaviyo | Kit |
|---|---|---|
| Weekly (4 a month) | $150 | $139 Creator |
| Twice a week (8 a month) | $150 | $139 Creator |
| Three times a week (12 a month) | No plan allows it | $139 Creator |
| Daily (30 a month) | No plan allows it | $139 Creator |
Sending limits and free plans
- Klaviyo: Monthly emails are capped at 10× the list. Free plan: free up to 250 subscribers (500 emails a month, Klaviyo logo). Klaviyo counts active profiles rather than subscribers.
- Kit: Every plan sends without limits. Free plan: free up to 10,000 subscribers (no automations or sequences; Kit branding).
Price your own list on all 9 platforms, or see the cheapest platform at every list size.
Prices checked against each platform's own pricing page on .