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Klaviyo vs Mailchimp on price
Mailchimp is cheaper at every list size from 500 to 100,000 subscribers. At 10,000 subscribers Klaviyo costs $150 a month and Mailchimp $110, $480 a year apart. Prices are for emailing the list 4 times a month on the cheapest plan that allows it.
| Subscribers | Klaviyo | Mailchimp | Difference a year |
|---|---|---|---|
| 500 | $20 | $13 Essentials | $84 |
| 1,000 | $30 | $26.50 Essentials | $42 |
| 2,500 | $60 | $45 Essentials | $180 |
| 5,000 | $100 | $75 Essentials | $300 |
| 10,000 | $150 | $110 Essentials | $480 |
| 25,000 | $400 | $270 Essentials | $1,560 |
| 50,000 | $720 | $385 Essentials | $4,020 |
| 100,000 | $1,380 | $800 Standard | $6,960 |
Cheapest plan on each for emailing the list 4 times a month, monthly billing; bold marks the cheaper.
If you send more often
At 10,000 subscribers, plans that cap monthly emails drop out as you send more:
| Sending | Klaviyo | Mailchimp |
|---|---|---|
| Weekly (4 a month) | $150 | $110 Essentials |
| Twice a week (8 a month) | $150 | $110 Essentials |
| Three times a week (12 a month) | No plan allows it | $135 Standard |
| Daily (30 a month) | No plan allows it | No plan allows it |
Sending limits and free plans
- Klaviyo: Monthly emails are capped at 10× the list. Free plan: free up to 250 subscribers (500 emails a month, Klaviyo logo). Klaviyo counts active profiles rather than subscribers.
- Mailchimp: Monthly emails are capped at 10× the list on Essentials, 12× on Standard and 15× on Premium. Free plan: free up to 250 subscribers (500 emails a month, no automation flows). These are Mailchimp's regular monthly prices. On larger lists its page also shows 15% off for the first 12 months.
Price your own list on all 9 platforms, or see the cheapest platform at every list size.
Prices checked against each platform's own pricing page on .