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MailerLite vs Kit on price
MailerLite is cheaper at every list size from 500 to 100,000 subscribers. At 10,000 subscribers MailerLite costs $89 a month and Kit $139, $600 a year apart. Prices are for emailing the list 4 times a month on the cheapest plan that allows it.
| Subscribers | MailerLite | Kit | Difference a year |
|---|---|---|---|
| 500 | $12 Comfort | $39 Creator | $324 |
| 1,000 | $19 Comfort | $39 Creator | $240 |
| 2,500 | $33 Comfort | $59 Creator | $312 |
| 5,000 | $49 Comfort | $89 Creator | $480 |
| 10,000 | $89 Comfort | $139 Creator | $600 |
| 25,000 | $179 Comfort | $199 Creator | $240 |
| 50,000 | $319 Comfort | $379 Creator | $720 |
| 100,000 | $439 Comfort | $679 Creator | $2,880 |
Cheapest plan on each for emailing the list 4 times a month, monthly billing; bold marks the cheaper.
If you send more often
At 10,000 subscribers, plans that cap monthly emails drop out as you send more:
| Sending | MailerLite | Kit |
|---|---|---|
| Weekly (4 a month) | $89 Comfort | $139 Creator |
| Twice a week (8 a month) | $89 Comfort | $139 Creator |
| Three times a week (12 a month) | $129 Power | $139 Creator |
| Daily (30 a month) | $129 Power | $139 Creator |
Sending limits and free plans
- MailerLite: Monthly emails are capped at 10× the list on Comfort; Power is unlimited. Free plan: free up to 250 subscribers (2,500 emails a month, 3 automations).
- Kit: Every plan sends without limits. Free plan: free up to 10,000 subscribers (no automations or sequences; Kit branding).
Price your own list on all 9 platforms, or see the cheapest platform at every list size.
Prices checked against each platform's own pricing page on .