Omnisend vs Brevo on price
Brevo is cheaper at every list size from 500 to 100,000 subscribers. At 10,000 subscribers Omnisend costs $132 a month and Brevo $46, $1,032 a year apart. Prices are for emailing the list 4 times a month on the cheapest plan that allows it.
| Subscribers | Omnisend | Brevo | Difference a year |
|---|---|---|---|
| 500 | $16 Standard | $9 Starter | $84 |
| 1,000 | $20 Standard | $17 Starter | $36 |
| 2,500 | $44 Standard | $25 Starter | $228 |
| 5,000 | $81 Standard | $32 Starter | $588 |
| 10,000 | $132 Standard | $46 Starter | $1,032 |
| 25,000 | $282 Standard | $82 Starter | $2,400 |
| 50,000 | $413 Standard | $249 Standard | $1,968 |
| 100,000 | $900 Standard | $429 Standard | $5,652 |
Cheapest plan on each for emailing the list 4 times a month, monthly billing; bold marks the cheaper.
What the numbers say
- The gap is widest at 100,000 subscribers: Brevo costs $429 a month, 52% less than Omnisend's $900.
- Growing from 1,000 to 10,000 subscribers takes Omnisend from $20 to $132 a month (6.6 times as much) and Brevo from $17 to $46 (2.7 times).
- Sending daily instead of weekly to 10,000 subscribers: Omnisend goes from $132 to $150 (Pro plan); Brevo goes from $46 to $309 (Standard plan).
- Paying yearly at 10,000 subscribers: Omnisend lists no yearly price ($132 a month); Brevo drops from $46 to $41.42 a month (10% off).
- Starting free, Brevo goes further: up to 100,000 subscribers, against 250 on Omnisend.
If you send more often
At 10,000 subscribers, plans that cap monthly emails drop out as you send more:
| Sending | Omnisend | Brevo |
|---|---|---|
| Weekly (4 a month) | $132 Standard | $46 Starter |
| Twice a week (8 a month) | $132 Standard | $74 Starter |
| Three times a week (12 a month) | $132 Standard | $179 Standard |
| Daily (30 a month) | $150 Pro | $309 Standard |
Paying yearly
| Subscribers | Omnisend, billed yearly | Brevo, billed yearly | Difference a year |
|---|---|---|---|
| 500 | $16 no yearly price | $8.08 saves $11.04 a year | $95.04 |
| 1,000 | $20 no yearly price | $15.25 saves $21 a year | $57 |
| 2,500 | $44 no yearly price | $22.50 saves $30 a year | $258 |
| 5,000 | $81 no yearly price | $28.75 saves $39 a year | $627 |
| 10,000 | $132 no yearly price | $41.42 saves $54.96 a year | $1,087 |
| 25,000 | $282 no yearly price | $73.75 saves $99 a year | $2,499 |
| 50,000 | $413 no yearly price | $224.08 saves $299.04 a year | $2,267 |
| 100,000 | $900 no yearly price | $386.08 saves $515.04 a year | $6,167 |
A month on each one's cheapest plan when paid yearly, or its monthly price where it lists no yearly one; the saving is against its own monthly price.
Billed yearly, Omnisend lists no yearly price, so its monthly price counts; Brevo costs 10% less than monthly ($11.04 a year at 500 subscribers, $515.04 at 100,000). At 10,000 subscribers the two are $1,032 a year apart billed monthly and $1,087 apart billed yearly.
Free plans
| Free plan | Omnisend | Brevo |
|---|---|---|
| Free up to | 250 subscribers | 100,000 subscribers |
| Emails | 500 a month | 300 a day |
| Automations | Included | Limited to 2,000 contacts |
| Connects to Shopify | Yes | Yes |
| After that, the cheapest plan | Standard, $16 a month at 500 | Covers every list size we price |
Brevo's free plan covers 99,750 more subscribers than Omnisend's (100,000 against 250). Omnisend's page (omnisend.com) says “The only limitations on the Free plan are that you can send up to 500 emails/month to up to 250 contacts.”; on automations, “Email Automation” shows “✓” for the free plan. Brevo's page (brevo.com) says “Once we approve your account for sending, you can start sending up to 300 emails per day.” and “Up to 100K contacts”; on automations, “Multichannel marketing automation” shows “Limited to 2,000 contacts” for the free plan. Every limit: Brevo free plan limits.
Sending limits and automations by plan
| Plan | Emails a month | Automations |
|---|---|---|
| Omnisend Free up to 250 subscribers | 500 a month | Included |
| Omnisend Standard | 12× the list: 120,000 for 10,000 subscribers | Included |
| Omnisend Pro | 60× the list: 600,000 for 10,000 subscribers | Included |
| Brevo Free up to 100,000 subscribers | 300 a day | Limited to 2,000 contacts |
| Brevo Starter | Bought in tiers of 5,000 to 100,000 | Limited to 2,000 contacts |
| Brevo Standard | Bought in tiers of 5,000 to 500,000 | Unlimited |
| Brevo Professional | Bought in tiers of 150,000 to 10,000,000 | Unlimited |
Store connections
| Feature | Omnisend | Brevo |
|---|---|---|
| Shopify | Every plan, free included | Every plan, free included |
| WooCommerce | Every plan, free included | Every plan, free included |
| BigCommerce | Every plan, free included | Every plan, free included |
| Abandoned-cart emails | Every plan, free included | Every plan, free included |
Worth knowing: These are Omnisend's regular monthly prices; its page takes 30% off the first 3 months if you pay them upfront, and lists no yearly billing. Pro's card says unlimited emails, but its plan table caps fair use at 60× the list, so that is the cap we use. Pro covers at least 2,500 contacts, so below that it costs the same. Brevo prices by emails a month, not subscribers: each tier includes a number of contacts. We price the cheapest tier that covers both your list and the emails you send. Brevo's automations reach at most 2,000 contacts on Free and Starter.
Omnisend or Brevo: quick answers
Is Omnisend cheaper than Brevo?
Brevo is cheaper at every list size both price (500 to 100,000 subscribers). At 1,000 subscribers Omnisend costs $20 a month and Brevo $17; at 10,000 subscribers Omnisend costs $132 a month and Brevo $46; at 100,000 subscribers Omnisend costs $900 a month and Brevo $429. Each one's cheapest plan for emailing the list 4 times a month, billed monthly where the platform sells it that way.
At what list size does the cheaper of Omnisend and Brevo change?
It doesn't at any list size we price: Brevo is cheaper than Omnisend at every size both price, 500 to 100,000 subscribers, emailing the list 4 times a month.
Is Omnisend or Brevo cheaper billed yearly?
Brevo is cheaper at every list size both price (500 to 100,000 subscribers), the same order as billed monthly. A month, billed yearly: at 1,000 subscribers Omnisend $20 (no yearly price, so monthly) and Brevo $15.25; at 10,000, Omnisend $132 (no yearly price, so monthly) and Brevo $41.42.
Do Omnisend and Brevo have a free plan?
Omnisend: yes, up to 250 subscribers with 500 emails a month and automations included. Brevo: yes, up to 100,000 subscribers with 300 emails a day and automations limited to 2,000 contacts. Brevo's goes further, 100,000 subscribers against 250.
Do Omnisend and Brevo include automations (autoresponders)?
Omnisend: included on the free plan, Standard and Pro. The cheapest plan with automations for the whole list costs $20 a month at 1,000 subscribers on Standard and $132 at 10,000 on Standard. Brevo: limited to 2,000 contacts on the free plan and Starter; unlimited on Standard and Professional. The cheapest plan with automations for the whole list costs $17 a month at 1,000 subscribers on Starter and $89 at 10,000 on Standard.
Do Omnisend and Brevo work with Shopify or WooCommerce?
Omnisend: Shopify, WooCommerce, BigCommerce and abandoned-cart emails on every plan, free included; its cheapest plan that connects to Shopify, Standard, costs $20 a month at 1,000 subscribers. Brevo: Shopify, WooCommerce, BigCommerce and abandoned-cart emails on every plan, free included; its cheapest plan that connects to Shopify, Starter, costs $17 a month at 1,000 subscribers. From each platform's own pages.
How many emails can you send on Omnisend and Brevo?
Omnisend: monthly emails are capped at 12× the list on Standard and 60× on Pro. Free: 500 emails a month. Brevo: each price tier is a monthly email allowance that includes a set number of contacts, so sending more often moves you up a tier. Free: 300 emails a day.
Is Omnisend or Brevo cheaper if you email the list every day?
Brevo is cheaper at 500 and 1,000 subscribers and Omnisend at 2,500 to 100,000 subscribers. At 1,000 subscribers Omnisend costs $59 a month and Brevo $39; at 10,000 subscribers Omnisend costs $150 a month and Brevo $309; at 100,000 subscribers Omnisend costs $1,334 a month and Brevo $1,863, emailing the list 30 times a month on the cheapest plan that allows it.
Price your own list on all 12 platforms, or see the cheapest platform at every list size.
Prices checked against each platform's own pricing page on 6 and 7 October 2026.
Plan features checked against each platform's own pages on .