Omnisend vs Klaviyo on price
Omnisend is cheaper at every list size from 500 to 100,000 subscribers. At 10,000 subscribers Omnisend costs $132 a month and Klaviyo $150, $216 a year apart. Prices are for emailing the list 4 times a month on the cheapest plan that allows it.
| Subscribers | Omnisend | Klaviyo | Difference a year |
|---|---|---|---|
| 500 | $16 Standard | $20 | $48 |
| 1,000 | $20 Standard | $30 | $120 |
| 2,500 | $44 Standard | $60 | $192 |
| 5,000 | $81 Standard | $100 | $228 |
| 10,000 | $132 Standard | $150 | $216 |
| 25,000 | $282 Standard | $400 | $1,416 |
| 50,000 | $413 Standard | $720 | $3,684 |
| 100,000 | $900 Standard | $1,380 | $5,760 |
Cheapest plan on each for emailing the list 4 times a month, monthly billing; bold marks the cheaper.
What the numbers say
- The gap is widest at 100,000 subscribers: Omnisend costs $900 a month, 35% less than Klaviyo's $1,380.
- Growing from 1,000 to 10,000 subscribers takes Omnisend from $20 to $132 a month (6.6 times as much) and Klaviyo from $30 to $150 (5 times).
- Sending daily instead of weekly to 10,000 subscribers: Omnisend goes from $132 to $150 (Pro plan); Klaviyo has no published plan that allows it (weekly costs $150).
- Neither lists a yearly price at 10,000 subscribers.
- Both free plans, Omnisend's and Klaviyo's, stop at 250 subscribers.
If you send more often
At 10,000 subscribers, plans that cap monthly emails drop out as you send more:
| Sending | Omnisend | Klaviyo |
|---|---|---|
| Weekly (4 a month) | $132 Standard | $150 |
| Twice a week (8 a month) | $132 Standard | $150 |
| Three times a week (12 a month) | $132 Standard | No plan allows it |
| Daily (30 a month) | $150 Pro | No plan allows it |
Paying yearly
| Subscribers | Omnisend, billed yearly | Klaviyo, billed yearly | Difference a year |
|---|---|---|---|
| 500 | $16 no yearly price | $20 no yearly price | $48 |
| 1,000 | $20 no yearly price | $30 no yearly price | $120 |
| 2,500 | $44 no yearly price | $60 no yearly price | $192 |
| 5,000 | $81 no yearly price | $100 no yearly price | $228 |
| 10,000 | $132 no yearly price | $150 no yearly price | $216 |
| 25,000 | $282 no yearly price | $400 no yearly price | $1,416 |
| 50,000 | $413 no yearly price | $720 no yearly price | $3,684 |
| 100,000 | $900 no yearly price | $1,380 no yearly price | $5,760 |
A month on each one's cheapest plan when paid yearly, or its monthly price where it lists no yearly one; the saving is against its own monthly price.
Billed yearly, Omnisend lists no yearly price, so its monthly price counts; Klaviyo lists no yearly price, so its monthly price counts. At 10,000 subscribers the two are $216 a year apart billed monthly and $216 apart billed yearly.
Free plans
| Free plan | Omnisend | Klaviyo |
|---|---|---|
| Free up to | 250 subscribers | 250 subscribers |
| Emails | 500 a month | 500 a month |
| Automations | Included | Included |
| Connects to Shopify | Yes | Yes |
| After that, the cheapest plan | Standard, $16 a month at 500 | Email, $20 a month at 500 |
Both free plans stop at 250 subscribers; Omnisend's allows 500 emails a month, Klaviyo's 500 emails a month. Omnisend's page (omnisend.com) says “The only limitations on the Free plan are that you can send up to 500 emails/month to up to 250 contacts.”; on automations, “Email Automation” shows “✓” for the free plan. Klaviyo's page (klaviyo.com) says “Up to 250 active profiles” and “500 emails/mo”; on automations, “use the drag-and-drop email/SMS editors and build automations”.
Sending limits and automations by plan
| Plan | Emails a month | Automations |
|---|---|---|
| Omnisend Free up to 250 subscribers | 500 a month | Included |
| Omnisend Standard | 12× the list: 120,000 for 10,000 subscribers | Included |
| Omnisend Pro | 60× the list: 600,000 for 10,000 subscribers | Included |
| Klaviyo Free up to 250 subscribers | 500 a month | Included |
| Klaviyo Email | 10× the list: 100,000 for 10,000 subscribers | Included |
Store connections
| Feature | Omnisend | Klaviyo |
|---|---|---|
| Shopify | Every plan, free included | Every plan, free included |
| WooCommerce | Every plan, free included | Every plan, free included |
| BigCommerce | Every plan, free included | Every plan, free included |
| Abandoned-cart emails | Every plan, free included | Every plan, free included |
Worth knowing: These are Omnisend's regular monthly prices; its page takes 30% off the first 3 months if you pay them upfront, and lists no yearly billing. Pro's card says unlimited emails, but its plan table caps fair use at 60× the list, so that is the cap we use. Pro covers at least 2,500 contacts, so below that it costs the same. Klaviyo counts active profiles rather than subscribers.
Omnisend or Klaviyo: quick answers
Is Omnisend cheaper than Klaviyo?
Omnisend is cheaper at every list size both price (500 to 100,000 subscribers). At 1,000 subscribers Omnisend costs $20 a month and Klaviyo $30; at 10,000 subscribers Omnisend costs $132 a month and Klaviyo $150; at 100,000 subscribers Omnisend costs $900 a month and Klaviyo $1,380. Each one's cheapest plan for emailing the list 4 times a month, billed monthly where the platform sells it that way.
At what list size does the cheaper of Omnisend and Klaviyo change?
It doesn't at any list size we price: Omnisend is cheaper than Klaviyo at every size both price, 500 to 100,000 subscribers, emailing the list 4 times a month.
Is Omnisend or Klaviyo cheaper billed yearly?
Omnisend is cheaper at every list size both price (500 to 100,000 subscribers), the same order as billed monthly. A month, billed yearly: at 1,000 subscribers Omnisend $20 (no yearly price, so monthly) and Klaviyo $30 (no yearly price, so monthly); at 10,000, Omnisend $132 (no yearly price, so monthly) and Klaviyo $150 (no yearly price, so monthly).
Do Omnisend and Klaviyo have a free plan?
Omnisend: yes, up to 250 subscribers with 500 emails a month and automations included. Klaviyo: yes, up to 250 subscribers with 500 emails a month and automations included. Both stop at 250 subscribers.
Do Omnisend and Klaviyo include automations (autoresponders)?
Omnisend: included on the free plan, Standard and Pro. The cheapest plan with automations for the whole list costs $20 a month at 1,000 subscribers on Standard and $132 at 10,000 on Standard. Klaviyo: included on the free plan and Email. The cheapest plan with automations for the whole list costs $30 a month at 1,000 subscribers on Email and $150 at 10,000 on Email.
Do Omnisend and Klaviyo work with Shopify or WooCommerce?
Omnisend: Shopify, WooCommerce, BigCommerce and abandoned-cart emails on every plan, free included; its cheapest plan that connects to Shopify, Standard, costs $20 a month at 1,000 subscribers. Klaviyo: Shopify, WooCommerce, BigCommerce and abandoned-cart emails on every plan, free included; its cheapest plan that connects to Shopify, Email, costs $30 a month at 1,000 subscribers. From each platform's own pages.
How many emails can you send on Omnisend and Klaviyo?
Omnisend: monthly emails are capped at 12× the list on Standard and 60× on Pro. Free: 500 emails a month. Klaviyo: monthly emails are capped at 10× the list. Free: 500 emails a month.
Is Omnisend or Klaviyo cheaper if you email the list every day?
Only Omnisend has a plan that allows 30 emails per subscriber a month: $59 a month at 1,000 subscribers, $150 at 10,000 subscribers and $1,334 at 100,000 subscribers on its cheapest plan that allows it. Klaviyo allows at most 10× the list a month.
Price your own list on all 12 platforms, or see the cheapest platform at every list size.
Prices checked against each platform's own pricing page on 5 and 7 October 2026.
Plan features checked against each platform's own pages on .