Omnisend vs MailerLite on price
MailerLite is cheaper at every list size from 500 to 100,000 subscribers. At 10,000 subscribers Omnisend costs $132 a month and MailerLite $89, $516 a year apart. Prices are for emailing the list 4 times a month on the cheapest plan that allows it.
| Subscribers | Omnisend | MailerLite | Difference a year |
|---|---|---|---|
| 500 | $16 Standard | $12 Comfort | $48 |
| 1,000 | $20 Standard | $19 Comfort | $12 |
| 2,500 | $44 Standard | $33 Comfort | $132 |
| 5,000 | $81 Standard | $49 Comfort | $384 |
| 10,000 | $132 Standard | $89 Comfort | $516 |
| 25,000 | $282 Standard | $179 Comfort | $1,236 |
| 50,000 | $413 Standard | $319 Comfort | $1,128 |
| 100,000 | $900 Standard | $439 Comfort | $5,532 |
Cheapest plan on each for emailing the list 4 times a month, monthly billing; bold marks the cheaper.
What the numbers say
- The gap is widest at 100,000 subscribers: MailerLite costs $439 a month, 51% less than Omnisend's $900.
- Growing from 1,000 to 10,000 subscribers takes Omnisend from $20 to $132 a month (6.6 times as much) and MailerLite from $19 to $89 (4.7 times).
- Sending daily instead of weekly to 10,000 subscribers: Omnisend goes from $132 to $150 (Pro plan); MailerLite goes from $89 to $129 (Power plan).
- Paying yearly at 10,000 subscribers: Omnisend lists no yearly price ($132 a month); MailerLite drops from $89 to $80.10 a month (10% off).
- Both free plans, Omnisend's and MailerLite's, stop at 250 subscribers.
If you send more often
At 10,000 subscribers, plans that cap monthly emails drop out as you send more:
| Sending | Omnisend | MailerLite |
|---|---|---|
| Weekly (4 a month) | $132 Standard | $89 Comfort |
| Twice a week (8 a month) | $132 Standard | $89 Comfort |
| Three times a week (12 a month) | $132 Standard | $129 Power |
| Daily (30 a month) | $150 Pro | $129 Power |
Paying yearly
| Subscribers | Omnisend, billed yearly | MailerLite, billed yearly | Difference a year |
|---|---|---|---|
| 500 | $16 no yearly price | $10.80 saves $14.40 a year | $62.40 |
| 1,000 | $20 no yearly price | $17.10 saves $22.80 a year | $34.80 |
| 2,500 | $44 no yearly price | $29.70 saves $39.60 a year | $171.60 |
| 5,000 | $81 no yearly price | $44.10 saves $58.80 a year | $442.80 |
| 10,000 | $132 no yearly price | $80.10 saves $106.80 a year | $622.80 |
| 25,000 | $282 no yearly price | $161.10 saves $214.80 a year | $1,451 |
| 50,000 | $413 no yearly price | $287.10 saves $382.80 a year | $1,511 |
| 100,000 | $900 no yearly price | $395.10 saves $526.80 a year | $6,059 |
A month on each one's cheapest plan when paid yearly, or its monthly price where it lists no yearly one; the saving is against its own monthly price.
Billed yearly, Omnisend lists no yearly price, so its monthly price counts; MailerLite costs 10% less than monthly ($14.40 a year at 500 subscribers, $526.80 at 100,000). At 10,000 subscribers the two are $516 a year apart billed monthly and $622.80 apart billed yearly.
Free plans
| Free plan | Omnisend | MailerLite |
|---|---|---|
| Free up to | 250 subscribers | 250 subscribers |
| Emails | 500 a month | 2,500 a month |
| Automations | Included | 3 automations |
| Connects to Shopify | Yes | Yes |
| After that, the cheapest plan | Standard, $16 a month at 500 | Comfort, $12 a month at 500 |
Both free plans stop at 250 subscribers; Omnisend's allows 500 emails a month, MailerLite's 2,500 emails a month. Omnisend's page (omnisend.com) says “The only limitations on the Free plan are that you can send up to 500 emails/month to up to 250 contacts.”; on automations, “Email Automation” shows “✓” for the free plan. MailerLite's page (mailerlite.com) says “You get up to 250 subscribers, 2 user seats, and 2,500 monthly emails, plus campaigns, automations, a website, a landing page, and signup forms, along with all 3 email editors (Drag & drop, Custom HTML, and Simple).”; on automations, “3 automations”. Every limit: MailerLite free plan limits.
Sending limits and automations by plan
| Plan | Emails a month | Automations |
|---|---|---|
| Omnisend Free up to 250 subscribers | 500 a month | Included |
| Omnisend Standard | 12× the list: 120,000 for 10,000 subscribers | Included |
| Omnisend Pro | 60× the list: 600,000 for 10,000 subscribers | Included |
| MailerLite Free up to 250 subscribers | 2,500 a month | 3 automations |
| MailerLite Comfort | 10× the list: 100,000 for 10,000 subscribers | 50 automations |
| MailerLite Power | Unlimited | Unlimited |
Store connections
| Feature | Omnisend | MailerLite |
|---|---|---|
| Shopify | Every plan, free included | Every plan, free included |
| WooCommerce | Every plan, free included | Every plan, free included |
| BigCommerce | Every plan, free included | Not named on its pages |
| Abandoned-cart emails | Every plan, free included | Every plan, free included |
Worth knowing: These are Omnisend's regular monthly prices; its page takes 30% off the first 3 months if you pay them upfront, and lists no yearly billing. Pro's card says unlimited emails, but its plan table caps fair use at 60× the list, so that is the cap we use. Pro covers at least 2,500 contacts, so below that it costs the same.
Omnisend or MailerLite: quick answers
Is Omnisend cheaper than MailerLite?
MailerLite is cheaper at every list size both price (500 to 100,000 subscribers). At 1,000 subscribers Omnisend costs $20 a month and MailerLite $19; at 10,000 subscribers Omnisend costs $132 a month and MailerLite $89; at 100,000 subscribers Omnisend costs $900 a month and MailerLite $439. Each one's cheapest plan for emailing the list 4 times a month, billed monthly where the platform sells it that way.
At what list size does the cheaper of Omnisend and MailerLite change?
It doesn't at any list size we price: MailerLite is cheaper than Omnisend at every size both price, 500 to 100,000 subscribers, emailing the list 4 times a month.
Is Omnisend or MailerLite cheaper billed yearly?
MailerLite is cheaper at every list size both price (500 to 100,000 subscribers), the same order as billed monthly. A month, billed yearly: at 1,000 subscribers Omnisend $20 (no yearly price, so monthly) and MailerLite $17.10; at 10,000, Omnisend $132 (no yearly price, so monthly) and MailerLite $80.10.
Do Omnisend and MailerLite have a free plan?
Omnisend: yes, up to 250 subscribers with 500 emails a month and automations included. MailerLite: yes, up to 250 subscribers with 2,500 emails a month and 3 automations. Both stop at 250 subscribers.
Do Omnisend and MailerLite include automations (autoresponders)?
Omnisend: included on the free plan, Standard and Pro. The cheapest plan with automations for the whole list costs $20 a month at 1,000 subscribers on Standard and $132 at 10,000 on Standard. MailerLite: 3 automations on the free plan; 50 automations on Comfort; unlimited on Power. The cheapest plan with automations for the whole list costs $19 a month at 1,000 subscribers on Comfort and $89 at 10,000 on Comfort.
Do Omnisend and MailerLite work with Shopify or WooCommerce?
Omnisend: Shopify, WooCommerce, BigCommerce and abandoned-cart emails on every plan, free included; its cheapest plan that connects to Shopify, Standard, costs $20 a month at 1,000 subscribers. MailerLite: Shopify, WooCommerce and abandoned-cart emails on every plan, free included; its cheapest plan that connects to Shopify, Comfort, costs $19 a month at 1,000 subscribers. From each platform's own pages.
How many emails can you send on Omnisend and MailerLite?
Omnisend: monthly emails are capped at 12× the list on Standard and 60× on Pro. Free: 500 emails a month. MailerLite: monthly emails are capped at 10× the list on Comfort; Power is unlimited. Free: 2,500 emails a month.
Is Omnisend or MailerLite cheaper if you email the list every day?
MailerLite is cheaper at every list size both price (500 to 100,000 subscribers). At 1,000 subscribers Omnisend costs $59 a month and MailerLite $39; at 10,000 subscribers Omnisend costs $150 a month and MailerLite $129; at 100,000 subscribers Omnisend costs $1,334 a month and MailerLite $489, emailing the list 30 times a month on the cheapest plan that allows it.
Price your own list on all 12 platforms, or see the cheapest platform at every list size.
Prices checked against each platform's own pricing page on 5 and 7 October 2026.
Plan features checked against each platform's own pages on .