Sender vs Brevo on price
Sender is cheaper at 2 of the 8 list sizes we price and Brevo at 5; they cost the same at 1. At 10,000 subscribers Sender costs $69 a month and Brevo $46, $276 a year apart. Prices are for emailing the list 4 times a month on the cheapest plan that allows it.
| Subscribers | Sender | Brevo | Difference a year |
|---|---|---|---|
| 500 | $9 Standard | $9 Starter | Same |
| 1,000 | $15 Standard | $17 Starter | $24 |
| 2,500 | $27 Standard | $25 Starter | $24 |
| 5,000 | $39 Standard | $32 Starter | $84 |
| 10,000 | $69 Standard | $46 Starter | $276 |
| 25,000 | $149 Standard | $82 Starter | $804 |
| 50,000 | $259 Standard | $249 Standard | $120 |
| 100,000 | $389 Standard | $429 Standard | $480 |
Cheapest plan on each for emailing the list 4 times a month, monthly billing; bold marks the cheaper.
What the numbers say
- The gap is widest at 25,000 subscribers: Brevo costs $82 a month, 45% less than Sender's $149.
- Growing from 1,000 to 10,000 subscribers takes Sender from $15 to $69 a month (4.6 times as much) and Brevo from $17 to $46 (2.7 times).
- Sending daily instead of weekly to 10,000 subscribers: Sender has no published plan that allows it (weekly costs $69); Brevo goes from $46 to $309 (Standard plan).
- Paying yearly at 10,000 subscribers: Sender costs the same either way ($69 a month); Brevo drops from $46 to $41.42 a month (10% off).
- Starting free, Brevo goes further: up to 100,000 subscribers, against 2,500 on Sender.
If you send more often
At 10,000 subscribers, plans that cap monthly emails drop out as you send more:
| Sending | Sender | Brevo |
|---|---|---|
| Weekly (4 a month) | $69 Standard | $46 Starter |
| Twice a week (8 a month) | $69 Standard | $74 Starter |
| Three times a week (12 a month) | $69 Standard | $179 Standard |
| Daily (30 a month) | No plan allows it | $309 Standard |
Sending limits and free plans
- Sender: Monthly emails are capped at 12× the list on Standard and 24× on Professional. Free plan: free up to 2,500 subscribers (15,000 emails a month, Sender branding). Yearly billing costs the same as monthly at list price; Sender offers first-time customers 30% off the first year.
- Brevo: Each price tier is a monthly email allowance that includes a set number of contacts, so sending more often moves you up a tier. Free plan: free up to 100,000 subscribers (300 emails a day, Brevo branding). Brevo prices by emails a month, not subscribers: each tier includes a number of contacts. We price the cheapest tier that covers both your list and the emails you send.
Price your own list on all 11 platforms, or see the cheapest platform at every list size.
Prices checked against each platform's own pricing page on .