Email marketing pricing comparison by list size
Every one of the 12 platforms' cheapest plan at 8 list sizes from 500 to 100,000 subscribers, emailing the list 4 times a month. The cheapest is Sender Standard and ActiveCampaign Starter (billed yearly) at $15 a month for 1,000 subscribers, Brevo Starter at $46 for 10,000 and Sender Standard at $389 for 100,000. From 1,000 to 100,000 subscribers, prices rise 7.9 to 46 times.
Cheapest: Brevo at $46 a month. Most expensive: Klaviyo at $150.
Free at this size: Kit (up to 10,000 subscribers; no automations or sequences; Kit branding), Brevo (up to 100,000 subscribers; 300 emails a day, Brevo branding).
Each platform's cheapest paid plan for emailing the list 4 times a month, billed monthly where it sells it that way. What changes at 10,000 subscribers. Price your exact list with your own sending and yearly billing.
Every platform at every list size
A month's price for emailing the list 4 times. The plan is named where it changes; bold is the cheapest at that size, a dash means no published price, * yearly billing only.
| Platform | 500 | 1,000 | 2,500 | 5,000 |
|---|---|---|---|---|
| Brevo | $9 Starter | $17 | $25 | $32 |
| Sender | $9 Standard | $15 | $27 | $39 |
| Flodesk | $25 Lite | $25 | $32 | $52 |
| Moosend | $9 Pro | $16 | $32 | $48 |
| MailerLite | $12 Comfort | $19 | $33 | $49 |
| AWeber | $15 Lite | $25 | $35 | $60 |
| Mailchimp | $13 Essentials | $26.50 | $45 | $75 |
| Omnisend | $16 Standard | $20 | $44 | $81 |
| beehiiv | $59 Lite | $59 | $79 | $109 |
| Kit | $39 Creator | $39 | $59 | $89 |
| ActiveCampaign | $15* Starter | $15* | $39* | $79* |
| Klaviyo | $20 | $30 | $60 | $100 |
| Platform | 10,000 | 25,000 | 50,000 | 100,000 |
|---|---|---|---|---|
| Brevo | $46 Starter | $82 | $249 Standard | $429 |
| Sender | $69 Standard | $149 | $259 | $389 |
| Flodesk | $72 Lite | $162 | $389 Pro | $689 |
| Moosend | $88 Pro | $160 | $315 | $624 |
| MailerLite | $89 Comfort | $179 | $319 | $439 |
| AWeber | $100 Lite | $210 | $375 | $600 |
| Mailchimp | $110 Essentials | $270 | $385 | $800 Standard |
| Omnisend | $132 Standard | $282 | $413 | $900 |
| beehiiv | $139 Lite | $199 | $299 | $469 |
| Kit | $139 Creator | $199 | $379 | $679 |
| ActiveCampaign | $149* Starter | $389* Plus | $609* | – |
| Klaviyo | $150 | $400 | $720 | $1,380 |
Prices are per month before tax, at each platform's list price; intro discounts are on each platform's page. Download every plan at every size: email-marketing-prices.csv.
What changes at each list size
Against the size below it. Up to 10,000 subscribers a free plan can still cover weekly email; above it, every option is paid.
500 subscribers
- Cheapest: Moosend Pro, Sender Standard and Brevo Starter at $9 a month, $4.50 per 1,000 emails sent. Dearest: beehiiv at $59.
- Free, emailing the list weekly: Kit, beehiiv, Sender and Brevo.
- Emailing daily: 7 of the 12 platforms publish a plan for it, the cheapest Moosend Pro at $9, $0.60 per 1,000 emails.
1,000 subscribers
- Cheapest: Sender Standard and ActiveCampaign Starter (billed yearly) at $15 a month, $3.75 per 1,000 emails sent (at 500 it was Moosend Pro, Sender Standard and Brevo Starter). Dearest: beehiiv at $59.
- From 500 subscribers, a list 2 times as big: prices rise 1.3 times (Omnisend) to 2 times (Mailchimp); ActiveCampaign, beehiiv, Flodesk and Kit cost the same as at 500.
- Free, emailing the list weekly: Kit, beehiiv, Sender and Brevo.
- Emailing daily: 7 of the 12 platforms publish a plan for it, the cheapest Moosend Pro at $16, $0.53 per 1,000 emails.
2,500 subscribers
- Cheapest: Brevo Starter at $25 a month, $2.50 per 1,000 emails sent (at 1,000 it was Sender Standard and ActiveCampaign Starter (billed yearly)). Dearest: beehiiv at $79.
- From 1,000 subscribers, a list 2.5 times as big: prices rise 1.3 times (Flodesk) to 2.6 times (ActiveCampaign).
- Free plans that stop here: Brevo (300 emails a day, enough to email 2,250 weekly).
- Free, emailing the list weekly: Kit, beehiiv and Sender.
- Emailing daily: 7 of the 12 platforms publish a plan for it, the cheapest Moosend Pro and Flodesk Lite at $32, $0.43 per 1,000 emails.
5,000 subscribers
- Cheapest: Brevo Starter at $32 a month, $1.60 per 1,000 emails sent. Dearest: beehiiv at $109.
- From 2,500 subscribers, a list 2 times as big: prices rise 1.3 times (Brevo) to 2 times (ActiveCampaign).
- Free plans that stop here: beehiiv (holds up to 2,500) and Sender (holds up to 2,500).
- Free, emailing the list weekly: Kit.
- Emailing daily: 7 of the 12 platforms publish a plan for it, the cheapest Moosend Pro at $48, $0.32 per 1,000 emails.
10,000 subscribers
- Cheapest: Brevo Starter at $46 a month, $1.15 per 1,000 emails sent. Dearest: Klaviyo at $150.
- From 5,000 subscribers, a list 2 times as big: prices rise 1.3 times (beehiiv) to 1.9 times (ActiveCampaign).
- Free, emailing the list weekly: Kit.
- Emailing daily: 7 of the 12 platforms publish a plan for it, the cheapest Flodesk Lite at $72, $0.24 per 1,000 emails.
25,000 subscribers
- Cheapest: Brevo Starter at $82 a month, $0.82 per 1,000 emails sent. Dearest: Klaviyo at $400.
- From 10,000 subscribers, a list 2.5 times as big: prices rise 1.4 times (beehiiv) to 2.7 times (Klaviyo).
- Cheapest plan moves up: ActiveCampaign from Starter to Plus, $149 to $389 (billed yearly).
- Free plans that stop here: Kit (holds up to 10,000).
- No free plan covers emailing 25,000 subscribers weekly.
- Emailing daily: 7 of the 12 platforms publish a plan for it, the cheapest Moosend Pro at $160, $0.21 per 1,000 emails.
50,000 subscribers
- Cheapest: Brevo Standard at $249 a month, $1.25 per 1,000 emails sent. Dearest: Klaviyo at $720.
- From 25,000 subscribers, a list 2 times as big: prices rise 1.4 times (Mailchimp) to 3 times (Brevo).
- Cheapest plan moves up: Brevo from Starter to Standard, $82 to $249 and Flodesk from Lite to Pro, $162 to $389.
- No free plan covers emailing 50,000 subscribers weekly.
- Emailing daily: 7 of the 12 platforms publish a plan for it, the cheapest beehiiv Lite at $299, $0.20 per 1,000 emails.
100,000 subscribers
- Cheapest: Sender Standard at $389 a month, $0.97 per 1,000 emails sent (at 50,000 it was Brevo Standard). Dearest: Klaviyo at $1,380.
- From 50,000 subscribers, a list 2 times as big: prices rise 1.4 times (MailerLite) to 2.2 times (Omnisend).
- Cheapest plan moves up: Mailchimp from Essentials to Standard, $385 to $800.
- ActiveCampaign publishes no price for a list this size (above 50,000 contacts it asks you to talk to sales).
- No free plan covers emailing 100,000 subscribers weekly.
- Emailing daily: 7 of the 12 platforms publish a plan for it, the cheapest beehiiv Lite at $469, $0.16 per 1,000 emails.
If you email the list more often
Plans that cap monthly emails at a multiple of the list drop out as sending goes up; Brevo sells tiers of emails a month, so its price follows the emails.
| Subscribers | Weekly (4 a month) | Twice a week (8 a month) | Daily (30 a month) |
|---|---|---|---|
| 500 | Moosend $9 12 of 12 allow it | Moosend $9 12 of 12 allow it | Moosend $9 7 of 12 allow it |
| 1,000 | Sender $15 12 of 12 allow it | Sender $15 12 of 12 allow it | Moosend $16 7 of 12 allow it |
| 2,500 | Brevo $25 12 of 12 allow it | Sender $27 12 of 12 allow it | Moosend $32 7 of 12 allow it |
| 5,000 | Brevo $32 12 of 12 allow it | Sender $39 12 of 12 allow it | Moosend $48 7 of 12 allow it |
| 10,000 | Brevo $46 12 of 12 allow it | Sender $69 12 of 12 allow it | Flodesk $72 7 of 12 allow it |
| 25,000 | Brevo $82 12 of 12 allow it | Sender $149 12 of 12 allow it | Moosend $160 7 of 12 allow it |
| 50,000 | Brevo $249 12 of 12 allow it | Sender $259 12 of 12 allow it | beehiiv $299 7 of 12 allow it |
| 100,000 | Sender $389 11 of 12 allow it | Sender $389 11 of 12 allow it | beehiiv $469 7 of 12 allow it |
The cheapest plan for each sending frequency, and how many platforms publish one. * Yearly billing only.
Quick answers
How much does email marketing cost for 1,000 subscribers?
$15 to $59 a month across the 12 platforms that publish a price, emailing the list 4 times a month: cheapest Sender Standard and ActiveCampaign Starter (billed yearly), dearest beehiiv. Free on Kit, beehiiv, Sender and Brevo. Emailing daily, 7 allow it, from $16 on Moosend.
How much does email marketing cost for 5,000 subscribers?
$32 to $109 a month across the 12 platforms that publish a price, emailing the list 4 times a month: cheapest Brevo Starter, dearest beehiiv. Free on Kit. Emailing daily, 7 allow it, from $48 on Moosend.
How much does email marketing cost for 10,000 subscribers?
$46 to $150 a month across the 12 platforms that publish a price, emailing the list 4 times a month: cheapest Brevo Starter, dearest Klaviyo. Free on Kit. Emailing daily, 7 allow it, from $72 on Flodesk.
How much does email marketing cost for 25,000 subscribers?
$82 to $400 a month across the 12 platforms that publish a price, emailing the list 4 times a month: cheapest Brevo Starter, dearest Klaviyo. Emailing daily, 7 allow it, from $160 on Moosend.
How much does email marketing cost for 50,000 subscribers?
$249 to $720 a month across the 12 platforms that publish a price, emailing the list 4 times a month: cheapest Brevo Standard, dearest Klaviyo. Emailing daily, 7 allow it, from $299 on beehiiv.
How much does email marketing cost for 100,000 subscribers?
$389 to $1,380 a month across the 11 platforms that publish a price, emailing the list 4 times a month: cheapest Sender Standard, dearest Klaviyo. Emailing daily, 7 allow it, from $469 on beehiiv.
The cheapest option at every size, free plans and yearly billing included: cheapest email marketing. Two platforms head to head, or every alternative to the one you use: every comparison. What each email costs: cost per email.
Prices checked against each platform's own pricing page on 5, 6 and 7 October 2026.