Klaviyo vs Brevo on price
Brevo is cheaper at every list size from 500 to 100,000 subscribers. At 10,000 subscribers Klaviyo costs $150 a month and Brevo $46, $1,248 a year apart. Prices are for emailing the list 4 times a month on the cheapest plan that allows it.
| Subscribers | Klaviyo | Brevo | Difference a year |
|---|---|---|---|
| 500 | $20 | $9 Starter | $132 |
| 1,000 | $30 | $17 Starter | $156 |
| 2,500 | $60 | $25 Starter | $420 |
| 5,000 | $100 | $32 Starter | $816 |
| 10,000 | $150 | $46 Starter | $1,248 |
| 25,000 | $400 | $82 Starter | $3,816 |
| 50,000 | $720 | $249 Standard | $5,652 |
| 100,000 | $1,380 | $429 Standard | $11,412 |
Cheapest plan on each for emailing the list 4 times a month, monthly billing; bold marks the cheaper.
What the numbers say
- The gap is widest at 100,000 subscribers: Brevo costs $429 a month, 69% less than Klaviyo's $1,380.
- Growing from 1,000 to 10,000 subscribers takes Klaviyo from $30 to $150 a month (5 times as much) and Brevo from $17 to $46 (2.7 times).
- Sending daily instead of weekly to 10,000 subscribers: Klaviyo has no published plan that allows it (weekly costs $150); Brevo goes from $46 to $309 (Standard plan).
- Paying yearly at 10,000 subscribers: Klaviyo lists no yearly price ($150 a month); Brevo drops from $46 to $41.42 a month (10% off).
- Starting free, Brevo goes further: up to 100,000 subscribers, against 250 on Klaviyo.
If you send more often
At 10,000 subscribers, plans that cap monthly emails drop out as you send more:
| Sending | Klaviyo | Brevo |
|---|---|---|
| Weekly (4 a month) | $150 | $46 Starter |
| Twice a week (8 a month) | $150 | $74 Starter |
| Three times a week (12 a month) | No plan allows it | $179 Standard |
| Daily (30 a month) | No plan allows it | $309 Standard |
Sending limits and free plans
- Klaviyo: Monthly emails are capped at 10× the list. Free plan: free up to 250 subscribers (500 emails a month, Klaviyo logo). Klaviyo counts active profiles rather than subscribers.
- Brevo: Each price tier is a monthly email allowance that includes a set number of contacts, so sending more often moves you up a tier. Free plan: free up to 100,000 subscribers (300 emails a day, Brevo branding). Brevo prices by emails a month, not subscribers: each tier includes a number of contacts. We price the cheapest tier that covers both your list and the emails you send.
Price your own list on all 11 platforms, or see the cheapest platform at every list size.
Prices checked against each platform's own pricing page on .