Some links on this site are affiliate links: if you buy through them we may earn a commission, at no extra cost to you. It never changes our rankings or numbers. How this site earns.
Cheaper Mailchimp alternatives
At 10,000 subscribers, emailing the list 4 times a month, Mailchimp's cheapest plan costs $110 a month. 4 of the 8 other platforms we price cost less; the cheapest, Sender, costs $69, $492 a year less.
Every platform against Mailchimp at 10,000 subscribers
| Platform | A month | A year vs Mailchimp | Cheaper at |
|---|---|---|---|
| Mailchimp Essentials | $110 | – | – |
| Sender Standard | $69 | −$492 | 8 of 8 |
| Moosend Pro | $88 | −$264 | 8 of 8 |
| MailerLite Comfort | $89 | −$252 | 8 of 8 |
| AWeber Lite | $100 | −$120 | 7 of 8 |
| Kit Creator | $139 | +$348 | 3 of 8 |
| beehiiv Lite | $139 | +$348 | 3 of 8 |
| ActiveCampaign Starter | $149* | +$468 | 2 of 7 |
| Klaviyo | $150 | +$480 | 0 of 8 |
Cheapest paid plan on each, emailing the list 4 times a month, monthly billing. A minus sign means cheaper than Mailchimp. "Cheaper at" counts the list sizes from 500 to 100,000 where both publish a price. * Only yearly billing is listed.
The cheapest alternative at each list size
| Subscribers | Mailchimp | Cheapest other | Saved a year |
|---|---|---|---|
| 500 | $13 | Moosend $9 | $48 |
| 1,000 | $26.50 | ActiveCampaign $15* | $138 |
| 2,500 | $45 | Sender $27 | $216 |
| 5,000 | $75 | Sender $39 | $432 |
| 10,000 | $110 | Sender $69 | $492 |
| 25,000 | $270 | Sender $149 | $1,452 |
| 50,000 | $385 | Sender $259 | $1,512 |
| 100,000 | $800 | Sender $389 | $4,932 |
Bigger free plans
Mailchimp's free plan stops at 250 subscribers (500 emails a month, no automation flows). These go further:
- Kit: up to 10,000 subscribers (no automations or sequences; Kit branding)
- beehiiv: up to 2,500 subscribers (no automations; beehiiv branding)
- Sender: up to 2,500 subscribers (15,000 emails a month, Sender branding)
These are Mailchimp's regular monthly prices. On larger lists its page also shows 15% off for the first 12 months.
Price your own list and sending frequency on every platform, or compare Mailchimp, MailerLite and Kit side by side.
Prices checked against each platform's own pricing page on .