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ActiveCampaign alternatives

At 10,000 subscribers, emailing the list 4 times a month, ActiveCampaign costs $149 a month (billed yearly). 7 of the 8 other platforms we price cost less, from $69 on Sender ($960 a year less). Across the 8 list sizes from 500 to 100,000, Sender, Moosend, MailerLite, AWeber and Mailchimp are cheaper at most.

Worth knowing: ActiveCampaign's page shows yearly billing only, and above 50,000 contacts it asks you to talk to sales.

Platform	10,000 subscribers	Against ActiveCampaign, a year	Cheaper at
ActiveCampaign Starter	$149*	–	–
Sender Standard	$69	−$960	6 of 7 sizes
Moosend Pro	$88	−$732	6 of 7 sizes
MailerLite Comfort	$89	−$720	6 of 7 sizes
AWeber Lite	$100	−$588	5 of 7 sizes
Mailchimp Essentials	$110	−$468	5 of 7 sizes
Kit Creator	$139	−$120	3 of 7 sizes
beehiiv Lite	$139	−$120	3 of 7 sizes
Klaviyo Email	$150	+$12	0 of 7 sizes

Cheapest plan on each for emailing the list 4 times a month, monthly billing where listed (* yearly billing only); a minus sign means cheaper than ActiveCampaign. "Cheaper at" counts list sizes where both publish a price.

Bigger free plans

ActiveCampaign has no free plan. These go further:

Sender: up to 2,500 subscribers (15,000 emails a month, Sender branding)
MailerLite: up to 250 subscribers (2,500 emails a month, 3 automations)
Mailchimp: up to 250 subscribers (500 emails a month, no automation flows)
Kit: up to 10,000 subscribers (no automations or sequences; Kit branding)
beehiiv: up to 2,500 subscribers (no automations; beehiiv branding)
Klaviyo: up to 250 subscribers (500 emails a month, Klaviyo logo)

Sending limits

ActiveCampaign: Monthly emails are capped at 10× the list on Starter, 10× on Plus, 12× on Pro and 15× on Enterprise.
Sender: Monthly emails are capped at 12× the list on Standard and 24× on Professional.
Moosend: The Pro plan sends without limits.
MailerLite: Monthly emails are capped at 10× the list on Comfort; Power is unlimited.
AWeber: Monthly emails are capped at 10× the list on Lite and 12× on Plus.
Mailchimp: Monthly emails are capped at 10× the list on Essentials, 12× on Standard and 15× on Premium.
Kit: Every plan sends without limits.
beehiiv: Every plan sends without limits.
Klaviyo: Monthly emails are capped at 10× the list.

All 9 platforms at 10,000 subscribers

Sender$69/moStandard plan (up to 10,000 tier)
Moosend$88/moPro plan (10,000 tier)
MailerLite$89/moComfort plan (up to 10,000 tier)
AWeber$100/moLite plan (7,501-10,000 tier)
Mailchimp$110/moEssentials plan (5,001-10,000 tier)
Kit$139/moCreator plan (10,000 subscribers tier)
beehiiv$139/moLite plan (10,000 subscribers tier)
ActiveCampaign$149/moStarter plan (10,000 tier), annual billing only
Klaviyo$150/moEmail plan (10,000 active profiles tier)

Price your own list and sending frequency.

Prices checked against each platform's own pricing page on 5 October 2026.