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Klaviyo alternatives

At 10,000 subscribers, emailing the list 4 times a month, Klaviyo costs $150 a month. All 8 other platforms we price cost less, from $69 on Sender ($972 a year less). Across the 8 list sizes from 500 to 100,000, Sender, Moosend, MailerLite, AWeber, Mailchimp, Kit and ActiveCampaign are cheaper at most.

Worth knowing: Klaviyo counts active profiles rather than subscribers.

Platform	10,000 subscribers	Against Klaviyo, a year	Cheaper at
Klaviyo Email	$150	–	–
Sender Standard	$69	−$972	8 of 8 sizes
Moosend Pro	$88	−$744	8 of 8 sizes
MailerLite Comfort	$89	−$732	8 of 8 sizes
AWeber Lite	$100	−$600	8 of 8 sizes
Mailchimp Essentials	$110	−$480	8 of 8 sizes
Kit Creator	$139	−$132	6 of 8 sizes
beehiiv Lite	$139	−$132	4 of 8 sizes
ActiveCampaign Starter	$149*	−$12	7 of 7 sizes

Cheapest plan on each for emailing the list 4 times a month, monthly billing where listed (* yearly billing only); a minus sign means cheaper than Klaviyo. "Cheaper at" counts list sizes where both publish a price.

Bigger free plans

Klaviyo's free plan stops at 250 subscribers. These go further:

Sender: up to 2,500 subscribers (15,000 emails a month, Sender branding)
Kit: up to 10,000 subscribers (no automations or sequences; Kit branding)
beehiiv: up to 2,500 subscribers (no automations; beehiiv branding)

Sending limits

Klaviyo: Monthly emails are capped at 10× the list.
Sender: Monthly emails are capped at 12× the list on Standard and 24× on Professional.
Moosend: The Pro plan sends without limits.
MailerLite: Monthly emails are capped at 10× the list on Comfort; Power is unlimited.
AWeber: Monthly emails are capped at 10× the list on Lite and 12× on Plus.
Mailchimp: Monthly emails are capped at 10× the list on Essentials, 12× on Standard and 15× on Premium.
Kit: Every plan sends without limits.
beehiiv: Every plan sends without limits.
ActiveCampaign: Monthly emails are capped at 10× the list on Starter, 10× on Plus, 12× on Pro and 15× on Enterprise.

All 9 platforms at 10,000 subscribers

Sender$69/moStandard plan (up to 10,000 tier)
Moosend$88/moPro plan (10,000 tier)
MailerLite$89/moComfort plan (up to 10,000 tier)
AWeber$100/moLite plan (7,501-10,000 tier)
Mailchimp$110/moEssentials plan (5,001-10,000 tier)
Kit$139/moCreator plan (10,000 subscribers tier)
beehiiv$139/moLite plan (10,000 subscribers tier)
ActiveCampaign$149/moStarter plan (10,000 tier), annual billing only
Klaviyo$150/moEmail plan (10,000 active profiles tier)

Price your own list and sending frequency.

Prices checked against each platform's own pricing page on 5 October 2026.